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During discussions with business owners and aesthetic practitioners over the years concerning how to handle negative online reviews about either their business (or particular members of staff in their business) to dealing with strategic attacks by a local competitor or vexed ex-employees aimed at tarnishing the reputation of their clinic or salon.
Negative information that is easily found online can have a significant effect on the success of any business, particularly where a high level of trust is required by consumers searching for a provider of aesthetic treatments.
Expert guidance and practical solutions are sometimes needed from specialists in online reputational management, and in this webinar, Ron Myers interviews Jonathan Singh from Balanced Media who runs a business specialising in repairing business reputation and helping their clients remove negative reviews and online content.
If you don’t currently have any form of written strategy for handling negative reviews (real or fake) it would be worth watching this recording for some guidance about how you and your team best manage these and other online content that could have an impact on your reputation.
To watch the 25-minute interview see the video below.