For medically led aesthetic clinics, there is nothing fast, easy, or cheap about getting new patients to call you instead of your local competition. In an increasingly congested market, it costs time and money to stand out from the crowd and attract potential clients.
Revamping a website to a state-of-the-art standard can cost thousands, and staying ahead with new content and SEO can cost thousands more. Generating relevant content for blog posts, articles, videos, and social media can add a few thousand pounds per year, and Pay Per Click advertising costs anywhere from £5 to £50 per click. While Facebook advertising can be more cost-effective, it often requires outsourcing or internal monitoring. However, like other marketing options mentioned, it suffers from a major drawback.
The majority of new inquiries generated by these marketing options come through phone calls, and that's where the problem starts. Clinics with single phone lines, no call handling system, and busy reception staff can lose up to 40% of valuable new inquiries before even answering them. Even if answered promptly, staff poorly trained in call handling and CRM (Customer Relationship Management) can result in significant lost business from potential clients who are willing to spend hundreds, if not thousands, of pounds on your business.
Fortunately, a solution is at hand.
This Call Handling and CRM training course provide the necessary tools and knowledge to improve your clinic's call-handling capabilities. With proper training, your front-of-house staff or receptionists can easily convert more initial inquiry calls into consultations, increasing your clinic's or salon's turnover by thousands of pounds each year.
With over 13 years of experience in running our own medically-led aesthetic clinic and working with hundreds of other clinics to develop their businesses, understands the importance of reception staff training. Our team have conducted mystery shops and organised numerous training courses specifically designed for reception staff working in aesthetic clinics and salons.
Investing in call handling and CRM training is essential. By ensuring your reception staff are equipped with the necessary skills and knowledge, you can improve customer satisfaction, maximise conversion rates, and enhance your clinic's reputation and financial success.
As a Consulting Room Member, your reception staff have free access to a 3-hour professional, comprehensive, and certified online course. The course is broken down into 10 modules of 10-15 minutes each, allowing for flexible completion over several days. The modules identify common mistakes and guide trainees through the process of eliminating these mistakes, adopting a best-practice protocol for all calls, and encouraging self-assessment after each call.
Invest in your clinic's success by ensuring your phone systems are optimised and providing effective training for your call-handling team. The potential returns on this investment can significantly impact your business's growth and success.
What Our Members Say:
It is definitely a good exercise to refresh and I feel would be very beneficial to new starts within the aesthetic reception/front desk business.
Brilliant course, easily understandable will definitely use this moving forward to ensure our conversion rate is 100%.
This course covered all areas of a receptionist's role.
The training provided a really good benchmark for receptionists to strive towards and was pitched at a really easy-to-process level.
I can't express enough how valuable the training course has been for our clinic. Our reception staff now have the skills and confidence to handle calls effectively, resulting in a significant increase in consultations booked. Thank you!
We were losing potential clients due to poor call handling. After completing the training course, our receptionist improved her communication skills and learned effective strategies to convert inquiries into consultations. The course has been a game-changer for us.
Our receptionist was struggling to convert calls into appointments. The training course provided her with practical techniques and insights that have made a huge difference. Our conversion rates have significantly improved, and we couldn't be happier with the results.
I highly recommend the Call Handling and CRM training course to all aesthetic clinics. It equips your team with the necessary skills to excel in customer communication and convert more calls into consultations. It's an investment that pays off.