The Critical Role of Google Plus in Website Marketing

The Critical Role of Google Plus in Website Marketing - What Is All the Fuss About Google Plus?

Businesses are continually trying to get ahead in online marketing, always wanting to be at the top of the latest search rankings, in order to attract new patients. This can be a difficult proposition in a competitive market, and the days of quick website fixes or simple content development plans are long gone.

In order to be consistently successful and business needs to develop compelling new content and distribute this across a number of platforms in order to talk effectively to their existing and potential patients. For locally based businesses the power of Google Plus to not only reach patients but also to support search engine optimisation (SEO) is clear. With the increasing use of smart phones and the continued dominance of Google search in the UK market, the effective use of Google Plus has to be a cornerstone of any effective SEO strategy.

This presentation will look at examples and evidence for the use of Google Plus and Google Local pages as well as how patient reviews and engagement can have a significant SEO benefit. In addition there will be discussion of how to implement a coherent online strategy using quality content, developed and distributed across multiple channels in order to have the best impact.