Teoxane Release Aesthetics & The Modern Man Report

Report Reveals Over 5 Million UK Men Are Considering Dermal Filler Treatments

A new report from Swiss dermal filler brand Teoxane has uncovered a dramatic rise in interest from male patients seeking aesthetic treatments. According to The Aesthetics & The Modern Man Report, approximately 5.2 million men in the UK are considering dermal filler treatment — a clear sign that the landscape of male grooming and self-care is rapidly evolving.

📄 You can read the full report here:
👉 The Aesthetics & The Modern Man Report

Key Findings at a Glance:

• 1 in 5 men say they’re likely to have dermal filler treatment in the future

• There’s been a 70% increase in male aesthetic treatment uptake since 2021

• The 26–34 age group is currently leading for male filler treatments

• 1 in 10 men are expected to convert into patients in 2025

• Top reasons men seek filler:

  • 37% to look healthier

  • 30% to look good for their age

  • 30% to appear more attractive

• Most requested male filler areas: jawline, chin, lips, and under-eye

• Key concerns:

  • “Will people notice?”

  • “Will I look ‘done’?”

• 27% of men say social media and photos motivate their interest

• 35–44s are driving demand for under-eye brightening (40%)

• 18–25s are behind lip (44%) and cheek (31%) filler growth

Expert Insights: Why Men Are Turning to Aesthetics

Dr Tahera Bhojani-Lynch explains the shift:

"Men have always cared about their appearance – it just wasn't acceptable to talk about it until now. Men having filler simply want a natural look. They do not want to look done or curved or feminine. Filler for men is placed and maintained differently to women. Buzzwords for men's skin are 'smooth' and 'healthy'."

Teoxane Practitioner and finalist for Best at Male Aesthetics, Jamie Amphlett, has seen this shift firsthand:

"More ‘traditionally masculine’ men are starting to enquire, but often in a roundabout way. They’ll bring it up (lip filler) in consultation by saying their lips feel dehydrated, they don’t match the rest of their face, or they push their lips out slightly in photos. A surprisingly common trigger is a light-hearted comment from a mate that makes them more conscious of their lip size or shape."

"Their concerns are usually centred around how noticeable the treatment will be. They often ask 'Will people be able to tell?' or 'Will I look like I’ve had something done?'. Rarely are they worried about pain or downtime – it’s about subtlety and discretion."

"Social media in general has played a massive role in shifting perceptions. More men are seeing other men talk openly about Botox, filler, skincare, and even hair transplants – and it’s making them feel less ashamed about wanting to look and feel better."

"When I started out in aesthetics five years ago, 100% of my patients were women. Now, around 70% of my patients are men, and that growth has been steady and consistent. It’s likely a combination of me having a male-centred approach to marketing and more men feeling comfortable reaching out for treatments they may have been curious about for years."

"Many men come to me after seeing themselves more on camera – whether in selfies or video calls – and start noticing things they hadn’t picked up on in the mirror. Others mention comments from friends or family, like 'you look tired,' which can trigger self-consciousness about areas like the eyes or mid-face."

"Men often have slightly higher expectations than women – they want instant results and often a bigger initial change – but at the same time, they’re very clear that they don’t want to look ‘done.’ My approach is always: progressive, not aggressive. The demand from male clients is only going to keep increasing – and as stigma continues to fade, I think we’ll see even more men embracing aesthetics as a legitimate, confidence-boosting option, not something to hide or be ashamed of!"