INMODE UK Announce Launch and Expansion of New Digital and Marketing Department

In response to the increasing requirement of specialist content for patient communication and marketing, InMode UK have expanded their UK team with the investment of a new digital and marketing department.

With a strategic focus combining marketing with the latest digital assets and tools to utilise across a spectrum of communication touch points to optimise both industry and patient communication.

As of immediate effect, the new department structure consists of Alex Fobbester as Marketing Director - Consultant, Anna Dobbie as Marketing Manager, and Laura Jason as Marketing Executive.

Alex Fobbester heads up the team with a unique blend of clinic-side and agency marketing experience, having led both creative and strategic work across the aesthetics, health, and wellbeing sectors. In this primarily strategic role, Alex will be aligning brand and campaigns with business objectives, supporting the internal team and partners, ensuring messaging resonates with clarity and impact across all audiences. Alex aims to create stronger alignment between strategy and execution across all marketing activities, along with greater support for the internal team and partners to increase amplification of the exceptional work being done by InMode and its community.

Anna Dobbie brings over 20 years of experience in editorial and marketing, having previously served as Editor of Aesthetic Medicine magazine and studied at Cambridge University. Throughout her career, she has developed a deep understanding of the aesthetics sector, combining editorial insight with strategic marketing expertise. In her new role as Marketing Manager at InMode, Anna will oversee the marketing executives and drive the expansion of the brand’s presence within the sector. Her focus will be on introducing structure and strategy to the marketing department, while building InMode’s creative presence and content library to reflect the brand’s game-changing research and development.

Laura Jason has a strong background in the aesthetics and wellness industry, having previously worked across the Professional Beauty Group portfolio, with a focus on the Aesthetic Medicine brand and leading the World Spa and Wellness London Convention. As Marketing Executive for InMode UK’s medical division, Laura will focus on delivering strategic campaigns that highlight InMode’s advanced medical technologies. Working across digital and traditional channels, she will collaborate closely with the sales team and medical professionals to ensure strong, effective marketing strategies that not only drive brand growth, but also support healthcare professionals in delivering better outcomes for their patients. Laura plans to combine sharper positioning and messaging with integrated campaigns and data-driven optimisation to elevate brand impact and engagement.

Collectively, they bring decades of experience in digital marketing and media communications, and will work together to elevate the brand’s presence, deliver strategic and impactful campaigns, and ensure consistent, compelling messaging that reflects InMode’s innovation across all channels.

“I’ve seen first-hand the passion and potential within the InMode UK team. InMode is a company that sets the bar globally with exceptional technology that delivers real patient results. I’m excited to help focus that energy and ensure marketing is a real driver of commercial success in the UK.” - Alex Fobbester, Inmode Marketing Director - Consultant

“I have enjoyed working closely with Victoria Voysey for several years so when she asked me if I wanted to come onboard, I jumped at the opportunity. Now I'm in my InMode Era!” - Anna Dobbie, InMode Marketing Manager

“It’s an incredible opportunity to be part of a team that's making a real difference in the sector. I'm looking forward to bringing fresh ideas, creative energy, and a strong strategic focus to elevate our brand.” - Laura Jason, InMode Marketing Executive