This 3-part series has explored the boundaries between aesthetic/cosmetic medicine, anti-ageing, wellness, longevity, and regenerative medicine, which have become increasingly blurred and confusing for both clinic owners and potential clients or patients.
The first video looked at the definitions behind these overlapping terms and traces their history — from the rise of anti-ageing medicine in the 1990s, to aesthetic medicine in the 2000s, to today’s focus on longevity and regenerative approaches.
The second video showed examples from multiple aesthetic clinic websites, highlighting how difficult it has become for both patients/clients and clinic owners to navigate the growing list of terms and treatment categories.
This final video explores the strategic challenges and profitability traps facing today’s clinic owners who might want to include Longevity and Wellness Treatments in their service menu.
You’ll discover:
Why adding more treatments could reduce overall profits.
Why identifying your clinic’s most profitable “bread and butter” services is crucial to building a longer-term profitable clinic.
The truth about wellness and longevity services in aesthetic business models.
Practical strategies to clarify your clinic’s identity, messaging, and marketing.
Whether you run a medical aesthetic clinic, a wellness-focused practice, or are exploring longevity and regenerative treatments, this video will help you cut through the noise, make smarter business decisions, and stand out with clarity.
For Advice on Treatment Packages,1:1 consulting, clinic strategy support or training enquiries, get in touch via:
www.ronmyers.co.uk
