How to Write a Blog That People Want to Read!

Dan Huxley
By Dan Huxley

As a web developer and programmer, I have witnessed significant changes in how consumers explore and make decisions about Aesthetic treatments.


Based on the top 20 blogs of 2025 from ConsultingRoom.com, here’s what readers seem most interested in:

🔍 Key Themes That Attract Readers

1. Clinical Innovation & New Treatments

Blogs that introduce new products, technologies, and treatment options consistently perform well.
Examples:
  • What You Need to Know About Cellenis PRP DermaFiller
  • New Tixel Treatment Options
  • DermaFocus Launches Innovative Exosomes-Based Supplement
Takeaway: Readers want to stay up to date with the latest clinical advancements, especially treatments that offer competitive differentiation.

2. Regulatory Changes & Professional Standards

Updates that impact how clinics operate—particularly prescribing rules and safety guidelines—attract significant attention.
Examples:
  • NMC to Update Position on Remote Prescribing
  • Introducing Safety In Aesthetics
  • BOTOX® Gains MHRA Approval for Platysma Prominence
Takeaway: Professionals are eager to understand how changing regulations affect their practice and patient safety.

3. Business Opportunities & Market Growth

Posts about clinic sales, partnership opportunities, and business strategies resonate with entrepreneurial readers.
Examples:
  • Surgical Suite Now Available for Rental or Partnership
  • FOR SALE: Well Established Clinic, East Midlands
  • What Does a Hike in Inflation Mean for the Beauty Industry?
Takeaway: Readers are actively seeking ways to grow, sell, or expand their businesses and appreciate content that supports smart decision-making.

4. SEO, Marketing, and Visibility Tips

Blogs that help clinics improve their digital presence and attract more patients are highly valued.
Examples:
  • How Blogging Can Boost Your Clinic’s SEO
  • New Tixel Treatment Options For Your ConsultingRoom.com Profile
Takeaway: There’s a strong appetite for practical, actionable marketing advice that helps clinics compete online.

5. Professional Development & Industry Trends

Readers are interested in career growth, setting boundaries, wellness in aesthetics, and the future of the industry.
Examples:
  • The Benefit of Setting Personal and Professional Boundaries
  • Wellness in Aesthetics
  • The Future of Aesthetics: Insights for 2025
Takeaway: Emotional well-being, work-life balance, and long-term industry trends matter to readers beyond the clinical space.

6. Industry News & Leadership Changes

Announcements about company appointments, product distributors, and conference news get attention.
Examples:
  • Croma Pharma Announces Vikki Baker as European Marketing Lead
  • AestheticSource Appointed Distribution Partner for SuneKOS®
  • The Scottish Aesthetic Conference Is Back at the Glasgow Hilton
Takeaway: Readers want to stay informed about key players, partnerships, and events shaping the aesthetics landscape.

📊 Summary of Reader Interests:

  • New products, treatments & clinical innovations
  • Regulatory updates & patient safety
  • Business growth, practice sales & partnership opportunities
  • SEO, marketing & clinic visibility
  • Industry trends, professional development & wellness
  • Key industry appointments, events & conference news

🚀 Want to Feature in Next Year’s Top Blogs?

Take the first step towards amplifying your industry presence—start contributing today!
At ConsultingRoom.com, contributing to our blog is more than just sharing content. It’s a smart way to:
  • Strengthen your online presence
  • Improve SEO rankings
  • Increase visibility for your clinic or brand
  • Establish yourself as a thought leader

Why Contribute to Our Blog?

Since launching in 2010, our blog has grown into one of the most visited sections of our website, with:
  • Over 1,000 consumer-facing posts
  • Over 700 industry-focused articles
  • A broad readership of both aesthetic professionals and patients
Each blog post you contribute:
  • Includes multiple backlinks to your website
  • Is shared across our consumer-facing social media channels:
  • Facebook: 650+ followers
  • Instagram: 850+ followers
  • Twitter: 1,000+ followers
And if you write for our clinic-focused blog, you also benefit from:
  • Exposure to our industry audience via:
  • Facebook: 3.2k followers
  • Instagram: 2.8k followers
  • Twitter: 12.8k followers
  • LinkedIn: 1.3k followers
  • Inclusion in our fortnightly newsletter
  • A backlink to your author profile for ongoing exposure

What’s In It for You?

  • Boost visibility through SEO-optimised, shareable content
  • Engage new audiences, from patients to peers
  • Build credibility as an expert in your field
  • Leverage our reach and connect with thousands of followers

💬 Ready to Get Involved?

Join Consulting Room today for just £32/month (incl. VAT)—or £20/month for single practitioners—and gain access to a vibrant community, lead generation, and blog contributor benefits.
👉 Learn more here: Consulting Room Membership
Or chat with us directly:
📞 Call: 01244 346 569

📚 Explore the Blog

Not sure where to start? Browse our:
Whether you want to share your story, highlight a new product, or react to industry news, we’d love to hear from you.
CREC

Keep In Touch

Ensure you and your staff stay up-to-date with key topics shaping the field of aesthetics.

Your free digital round-up of relevant aesthetic news articles and trending items delivered directly to your inbox.

Immerse yourself in our quarterly, complimentary, themed digital magazine, compiled by award-winning editor Vicky Eldridge.

Stay informed of new technologies and receive exclusive news and offers from carefully selected aesthetic partners.