It’s easy when you’re busy (and especially if you haven’t paid attention to marketing for new clients recently) to lose sight of the lifeblood of a successful clinic/salon - which is to ensure that you have a long-term steady acquisition of the RIGHT new clients, especially in a recessionary environment.
Outside of “free” or “low cost” strategies, such as incentivising client referrals (which all of you should have a system for in your business), or being a whizz on social media (i.e. generating leads from content rather than paying for ads), most clinics have to invest money, time and effort into finding effective ways to find new clients cost-effectively.
Although we do not see ourselves as a pure advertising channel (due to the myriad of other benefits associated with Membership), some Members get a fantastic return on their Membership fee with new clients referred from ConsultingRoom.com.
However, we want to do better – both for our Members and in helping your potential customers who are visiting our site.
With over 1,200,000 page views in the last 12 months, the Consulting Room’s “edge” is 20 years with 2 million pages listed in Google and a depth of content and optimisation unmatched by any other aesthetic information website or directory in the UK!
