16
Jan
2025
16
Jan
2025
UK Prime Minister Keir Starmer has announced this week (13th January 2025) that the UK is to use more artificial intelligence (AI) in order to boost economic growth.
Geraldine Fusciardi, Senior VP for Europe of AI-first software solution Zenoti UK (www.zenoti.com) explains how useful AI can be in boosting business growth, the importance of maintaining the human touch, and what integrating AI-first software into a clinic setting can mean for both business owners and patients alike.
Geraldine says, “Running a successful aesthetics business is hard work and by its very nature can involve lengthy administrative processes that can take business owners and their employees away from face-to-face engagement with their customers.
The industries we support rely on the personal touch and human connection to thrive, and this can sometimes mean that an AI-first approach seems counterintuitive. Business owners don’t want to remove the human touch from their settings, and rightly so. However, far from the robotic de-personalised AI stereotype, our unique approach to AI ensures that artificial intelligence is integrated into the business model as a useful tool, but importantly that it doesn’t remove the personal human touch over the client experience and business operations. Five of the most significant ways in which AI can improve business operations and growth include.
AI in the aesthetics industry is revolutionising how businesses operate and engage with their customers. Understanding the customer is essential to running a successful aesthetics business – your reputation depends on it! By leveraging data analytics, AI can help to enhance existing customer knowledge, predict patient preferences and tailor services and product/treatment recommendations, accordingly, providing data that professionals can use to personalise services and increase customer satisfaction and retention.
When used effectively, artificial intelligence (AI) is a liberating technology that frees human resources to focus on the things they do best. By applying intelligent automation to tasks such as appointment booking systems, and business analytics, you are effectively freeing up time to concentrate on your most important asset – your patients. Chatbots are a good example of this as they can improve bookings by providing instant, 24/7 customer service, reducing wait times and increasing convenience for patients. These chatbots can handle appointment scheduling, rescheduling, and cancellations, freeing up staff to focus on in-clinic tasks and enhanced consultation processes. Of course, some patients will still seek human assistance and support, which is absolutely fine! However, the need for this will be greatly reduced with the right software solution to take some of those administrative tasks away.
Zenoti's AI virtual assistant for example, offers round-the-clock support, allowing patients to book appointments at any time. This advanced piece of beauty tech integrates with clinic management systems, ensuring accurate scheduling and minimising double bookings. In addition, missed calls go to the chatbot, giving customers prompt attention to prevent turn-aways.
Manual trend forecasting can be both laborious and time-zapping. AI-driven software can help business owners forecast trends in customer demand, helping them prepare for busy periods (seasonally driven and otherwise), identify high-performing services, and make data-driven decisions to grow revenue and improve operational efficiency.
AI can assist in monitoring inventory levels, predict when products need replenishment, and help clinics manage stock effectively, preventing over-ordering or running out of key items.
Implementing artificial intelligence can enhance your clinic’s targeted marketing campaigns. By analysing customer behaviours and preferences effectively, it can identify the best times to send promotions (such as birthday discounts or product recommendations based on previous purchases for example), tailor offers to individual clients and measure the effectiveness of campaigns for constant improvement.
Geraldine concludes, “The Prime Minister’s announcement marks an exciting and transformative time for both the UK and the beauty industry. As the UK moves closer to an AI framework to support its infrastructure and economy, effective AI solutions will become even more integrated and relevant. It’s therefore worth business owners and key decision-makers investing in the time to audit their business and ensure that they have a software solution in place that will support their business with advanced artificial intelligence, but that also leverages that with the creativity, judgment and empathy of human beings.”
About Zenoti
Founded in 2014, Zenoti is an AI-first leading global cloud software provider that supplies over 30,000 hair, beauty, wellness, and fitness businesses in 50 countries, including thousands of leading brands, from Elizabeth Arden to RUSH. With over 650 employees across the globe, its friendly, diverse team works from its headquarters in the US Northwest to India and beyond (including offices in Bellevue (WA), Manchester (UK), Dubai (UAE), Hyderabad (IND), Kuala Lumpur (MAL), Jakarta (ID), Manila (PH), and Brisbane (AUS).
Zenoti’s sophisticated AI tools are really what sets it apart from its competitors and help businesses stay ahead of the curve by offering smarter, faster, and more precise solutions, tailored to their needs. From advanced scheduling and contactless payments to intelligent data-driven insights and seamless integrations, Zenoti helps business owners deliver exceptional client experiences and grow revenue and profits. It applies intelligent automation to a range of activities, including appointment book management, marketing campaigns, and business analytics to give business owners the time back in their day to concentrate on their most important asset – their clients.
With an industry-leading 93% customer satisfaction rate, great customer service is at the heart of Zenoti’s business, and its 24/7 support ensures that all its partner queries are answered promptly so that they can get the most out of its software.
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