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The press release is perhaps the best-known PR tool, but it is also the most frequently misunderstood and misused!
Press releases are designed to secure targeted media coverage that supports your marketing objectives – such as driving new business, growing your market share or raising your media profile.
This easy step-by-step guide will outline not only how to develop your own press releases, but how and when to distribute these to target the media.
Guide from ulia Kendrick, Kendrick PR Consulting Ltd
Julia Kendrick has over 10 years of experience in public relations, and is the founder of new start-up Kendrick PR Consulting: a bespoke strategic consultancy service specialising in medical aesthetics and healthcare PR.
A previous winner of the Communiqué Young Achiever Award, Julia is passionate about delivering award-winning client campaigns and high-calibre results.
To download How to Write Compelling Press Releases, click here.