Energy resilience is back in the headlines - with Keir Starmer saying he was "fed up with the fact that families across the country see their bills go up and down... because of the actions of Putin or Trump".
The current situation in the Gulf is something that will impact both your clinic finances and your personal finances.
But after recently watching the People’s Emergency Briefing with people from my local community, it made me realise something slightly different.
Not just about the issue itself…
But about what it means to stand for something.
This film brings together scientific evidence presented to over 1,000 MPs, peers, and business leaders.
And the message is clear:
This isn’t a future problem.
It’s something that affects all of us — now.
Energy, climate, food systems, long-term stability…
It’s all connected.
The reason I’m sharing this here is twofold.
Firstly, I think it’s genuinely worth watching or sharing — with your team, your clients, even your local community.
There are over 1,000 local screenings taking place across the UK:
https://www.nebriefing.org/the-film
But secondly, it’s a useful example of something we don’t often talk about enough in business:
Cause-related marketing.
Not as a tactic, but as a reflection of what you care about.
Because in a world where AI is making content easier to produce…
What increasingly differentiates you is not just what you do, but what you stand for.
I’ll be exploring this in more detail in an upcoming webinar hosted by ConsultingRoom.com on Tuesday, 5th May at 13:00.
In this live event, we will cover:
I’ll be running this live so we can go into more detail and answer questions, but if you can’t make it, register here anyway and we will send you the recording.
Pay attention to the causes that resonate with you.
Because they often say more about your brand than your marketing ever will.