19
Feb
2026
19
Feb
2026
Online skincare and beauty retailer Face the Future has announced a new strategic partnership with global skincare training and consultation platform Skin Masterclass.
The partnership offers Skin Masterclass members a trusted and established e-commerce fulfilment channel that creates a new route to market for clinician-led product recommendations, putting expertise first and supporting better client outcomes and long-term growth.
The collaboration has been designed to address a growing opportunity within the professional and premium beauty sector, enabling independent aestheticians and clinicians to recommend retail products without the commercial, logistical, or stock holding challenges traditionally associated with retailing. Under the partnership, clinicians trained by Skin Masterclass can direct patients to Face The Future, where product fulfilment, customer experience, and ongoing engagement are managed centrally.
Paul Thompson, Co-owner and Director at Face the Future says, “This partnership reflects how the beauty retail landscape is evolving. Clinical influence, education, and trust are becoming increasingly important drivers of consumer purchasing decisions, and we aim to meet the customer wherever they are. By combining Skin Masterclass’s education and consultation platform with our retail infrastructure, we’re creating a model that benefits clinicians, brands, and customers alike.”
Founder of Skin Masterclass? Cigdem Kemal Yilmaz comments, “As a skincare education and consultation platform, we were intentionally looking for a retail partner that would give Skin Masterclass–certified skincare consultants the freedom to recommend across brands without the burden of stock holding or commercial complexity. By combining our certified education and consultation technology with Face the Future’s diverse, globally accessible product range and fulfilment infrastructure, skin professionals can now build truly personalised routines across budgets, categories, and brands — while remaining independent, flexible, and scalable to clients worldwide."
Face the Future’s ongoing partnership with Skin Masterclass will offer skin professionals the opportunity to introduce a scalable retail growth and customer acquisition strategy to their existing business model. Skin Masterclass members receive an exclusive commission rate and can guide clients to purchase skincare, haircare, supplements and more, directly through Face the Future.
Global KOL, Cosmetic Physician and General Practitioner (GP), Dr Kam Lally sees the growth potential for businesses commenting, “This partnership removes one of the biggest obstacles to truly personalised skincare. It enables clinicians to prioritise education, clinical judgement, and patient outcomes — recommending the most appropriate products across brands and price points without the limitations of stock, logistics, or commercial pressure. A seamless pathway from consultation to fulfilment, supported by a broad product portfolio, ultimately enhances patient compliance, continuity of care, and long-term results.”
A special Face the Future podcast episode featuring Skin Masterclass Founder Cigdem Kemal Yilmaz is coming soon.
Professionals wishing to find out more about Face the Future’s partnership with Skin Masterclass should visit https://www.facethefuture.co.uk/pages/skin-masterclass and www.skinmasterclass.com.
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