Alma Launches The Alma Upgrade Campaign

In a bold move to elevate standards across the UK aesthetics industry, Alma UK announces the launch of ‘The Alma Upgrade’– a focused trade-in initiative designed to help clinics modernise their technology, protect their reputation, and deliver exceptional patient outcomes.

A Crucial Step Forward for Patient Safety and Clinic Reputation

The campaign comes at a time when the UK aesthetics industry is increasingly threatened by the rise of fake, unregulated, and dangerous devices entering the market. These devices pose a risk not only to patient safety, but to the long-term reputation of clinics across the UK.

Not only this but new changes to the UK Medical Device Regulations (MDR) mean that some previously CE-marked laser devices may no longer be supported or legally compliant in Great Britain by 2028. Clinics using outdated or unsupported systems may soon find themselves unable to access servicing or legal protection for these devices.

What is your outdated or unreliable device really costing your business?

Potentially, time, clients and even your reputation!

It’s hard to keep up with the ever-evolving developments within the aesthetics industry, and with patients now more than ever being switched onto the brand of filler you are injecting or the laser device you have in your clinic. It’s becoming critical to your business growth that you invest in the, highest quality, market-leading devices.

However, in a quest to cut corners more and more clinics are investing in fake, unregulated devices, ultimately putting patient safety and clinic reputations at risk.

Furthermore, the new UK Medical Device Regulations (MDR) is gradually being implemented across the UK, meaning some previously CE-marked devices may no longer meet new UK regulations, meaning you may no longer be supported or legally compliant.

To help upgrade the UK industry standards we’re excited to share news of a powerful new initiative from Alma UK that could transform your clinic’s technology, treatments, and reputation:

The Alma Upgrade Campaign is now live, offering clinics across the UK the opportunity to trade in any aesthetic device and unlock exclusive, accessible upgrade pricing on Alma’s newest platforms.

Introducing the Alma Upgrade Campaign

Through this campaign, Alma UK is offering clinics the opportunity to trade in any second-hand, outdated, underperforming or unregulated aesthetic device—regardless of brand —in exchange for exclusive pricing on Alma’s latest, most advanced systems.

Clinics can now upgrade to:

• The Soprano Titanium Special Edition – Alma’s flagship laser hair removal platform, launched in 2024, offering unmatched speed, comfort, and safety for all skin types.
• The New Alma Harmony – A fully redesigned multi-technology platform that has just launched, combining the most in-demand laser wavelengths to treat over 65 FDA-cleared skin indications, providing powerful, versatile results.

Training, Support & Clinical Excellence from Alma UK

The Alma Upgrade Campaign not only gives you access to world-class devices but also unlocks training and ongoing clinical support from the expert Alma UK team.

Clinics will benefit from:

• Comprehensive device training delivered by in-house clinical educators
• Ongoing servicing and support are provided through full-time Alma engineers.
• Access to continuous events and training, ensuring you stay ahead of industry trends

“This isn’t just a trade-in—it’s a opportunity to supercharge your clinic,” says Kamran Shibli, Alma UK General Manager. “We’re giving clinics the tools, technology, and training they need to stand out in a competitive market and deliver results they can proudly stand behind.”

Why Upgrade?

• Protect your clinic’s reputation by removing unsafe or unsupported devices
• Stay compliant with UK medical device regulations
• Gain access to Alma’s latest technology at unprecedented trade-in pricing
• Deliver gold-standard results with leading treatment platforms
• Receive end-to-end support and training from Alma UK

For more information on how to participate in the Alma Upgrade Campaign, visit https://lp.almalasers.co.uk/upgrade or contact info@almalasers.uk.