24
Jul
2025
Self-care has become one of the biggest beauty buzzwords of the past decade – but what does it genuinely mean in 2025?
In support of International Self-Care Day on 24 July, Kendrick PR has curated a round-up of real, honest perspectives from three leading female experts in aesthetics and wellbeing. Their insights reveal how top professionals protect their emotional, mental and physical balance through rituals, treatments and moments of calm – beyond just face masks and bubble baths.
This isn’t about perfection or performance. It’s about consistency, intention and carving out time to feel grounded – whether that’s through advanced facials, daily meditations, or salt baths and Netflix crime boxsets.
Dr Jessica Halliley – Aesthetic Doctor & Women’s Health Expert
"Self-care looks different for every woman – sometimes it's a facial, other times it's five minutes of peace with a good book. For me, true self-care is about creating rituals that help me feel grounded and calm.
I love starting the day with a short meditation session so I can begin the mayhem of school run and work with a clear, grounded mindset.
In clinic, I’ve seen more women prioritising regenerative treatments like polynucleotides and SuneKOS which give entirely natural results.
Non-invasive energy-based therapies like Sofwave are also increasingly popular, providing impactful long-term results without downtime. The best self-care isn’t always visible – it’s how you feel in your skin that counts.”
Kate Kerr – Clinical Facialist & Founder of Kate Kerr London
"I have an incredibly busy life, managing a business around having a full diary in clinic, 2 girls and all with a husband who is an airline pilot and travels weekly. I heavily rely on rituals that help me feel balanced, present and most importantly, in control. I prioritise my skincare routine morning and evening without fail. It’s just five minutes to myself, but it’s grounding and helps me feel better inside and out.
I do a DIY facial every Sunday and I regularly see one of my team for our Restoration & Rejuvenation facial using the Xeo Genesis laser to keep my skin fresh, manage rosacea, and slow signs of ageing. I also take salt baths a couple of times a week, get a massage every two weeks and see my hypnotherapist when needed.
Meditation helps when I can fit it in, and when I need to switch off completely, a good Netflix crime boxset always does the trick. I love getting barefoot in the garden to arrange flowers – it’s my inner Kiwi coming through – and I jump on the Peloton when I need a boost. It’s about small, consistent things that keep me mentally, physically, and emotionally well."
Dr Toni Phillips – Aesthetic Director at SK:N Clinics
"Many years ago, I had a client who was a famous trichologist. He asked me if I take as good care of my hair as I do my skin – that question changed everything.
Now, I treat my scalp and hair with the same respect as my skincare: exfoliation, masks, and daily sun and heat protection.
It actually feels good to take the extra time to look after myself, with no guilt in an otherwise very busy life. I’m also a lifelong devotee of energy work and meditation. I love my quiet rituals – they keep me balanced and grounded, especially when life gets hectic.
For me, it’s a daily practice and part of how I flow through the day
As we mark International Self-Care Day on 24th July, it's a timely reminder that true self-care goes far beyond surface-level pampering. As highlighted by the UK's leading female aesthetic experts, it’s about setting boundaries, prioritising wellbeing, and making empowered choices that support both physical and emotional health. Whether that means taking time for a treatment, saying no without guilt, or simply pausing to breathe — self-care is personal, powerful, and essential.
Today, and every day, let’s redefine it on our own terms.
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