Let’s be honest, how many stories have you seen in the paper and on TV about botched up plastic surgery?
Whether you’ve flicked through the channels on the TV, or picked up a newspaper recently, you’re likely to have seen at least a few headlines “My Botched Boob Job” or “My plastic surgery hell”, and if you’ve watched a programme called “Botched up bodies” currently screening on Channel 5, then you’ll be forgiven for thinking cosmetic surgery is an extremely high-risk activity.
However, as is often the case with the latest media sensations and hot topic buzz words, which are designed for viewer impact and attention, this concept is not factual.
Sadly the minority group of rogue operators; the ones who are performing botched cosmetic surgery and often subscribing to dangerous practices are tarnishing the integrity and expertise of the real professionals. The media is painting the entire cosmetic surgery industry with the same brush.
Despite the scrutiny of the industry as a whole since the PIP breast implants scandal, and the recent media headline, call-to-clean up bid from the Royal College of Surgeons suggesting mandatory surgical specialization regulations, there do exist de facto; expert cosmetic surgeons and clinics that are regulated who are performing by most professional of standards.
However, the problem remains that patients are not reviewing their options carefully enough and many opt for cheaper practices, which can end in disappointing and sometimes dangerous results.
It’s true that patients should not be taken in by the glitz and glossiness of the clinic’s presentation! It’s no secret that the most effective form of cosmetic clinic marketing features super beautiful looking, often digitally enhanced people, which offer false hope and unrealistic expectations.
What’s more is the rogue operator is unlikely to give the patient an accurate and truthful diagnostic, rather than turn away unfavourable candidates for surgery they will push for the sale.
What you need to look for is substance and a proven track record, a clinic with surgeons who are regulated, accredited and safe.
Patients must be educated on how to find the best cosmetic surgeon to carry out their procedure, thankfully the problem of rogue operators can be easily avoided by arming yourself with a few simple, yet important questions, so that whether or not legislation is put forward for specialist surgeons qualifications, the power is put back in the hands of the patient.