The Changing Face of Aesthetics: Who’s Really Getting Dermal Fillers in 2025?

New research conducted in 2025 by Norstat on behalf of the leading hyaluronic acid filler brand, Teoxane, surveyed 2,500 women aged between 18 and 55, and found the following...

• Over half (52%) of the UK receiving dermal fillers are under 35

• Regionally, demand for dermal fillers is highest in the North of England and London, making up 20% of respondents who have had dermal filler treatment

• YoY, from 2023-2024, there has been an increase of 6% for people likely to have dermal filler treatment

• 24-34 year olds are more likely to seek HA dermal filler treatments to improve their skin quality, 35-44 year olds are driving demand when it comes to treating the signs of ageing/fine lines, and 45-50 year olds are showing a consistent increase in interest and research into treatments.

• There has been an increase (4%) in people wanting to look good for social media (from 2023 to 2024).

Dr Saleena Zimri, says, "Millennials are one of my top spenders, aged mid- to late 30s or early 40s, who have a bit more money, may have kids and are in their peak professional life so have a little more disposable income and they expect to pay more for their dermal filler treatments. Younger generations like Gen Z are usually on a tighter budget than millennials (unless their profession, such as social media, has led them to more disposable income). Also, due to more areas of concern with ageing, millennials are spending more as they’re treating more areas, whereas Gen Z may be only looking to treat one or two areas and have limited concerns at this stage."

• The top treatment areas for returning patients are: 47% lips, 35% fine lines/wrinkles, 33% mid-face dermal filler treatment.

• The number 1 treatment indication in the UK is lip fillers, according to data collected over the last 12 months

• Mid-face treatments have seen the biggest increase in demand (from 22% in 2023 to 33% in 2024)

Dr Wassim Taktouk, shares, "Treating the midface for me has the highest impact when rejuvenating the face. The majority of the ageing process takes place in the midface, and consequently, it is the first area to start to show changes. Treatments in the midface have a knock-on improvement to the lower face too.

Recently, there has been an increase in GLP-1 patients wanting mid-face fillers as these medications are causing significant facial volume loss that requires dermal fillers."

He continues on to say that, for 26-34-year-olds:

"Skin quality is treated with Redensity 1 in this age group, as well as lips. Some of the FITZPATRICK types 1 and 2 who wrinkle earlier will often ask for nasolabial, accordion lines, marionette and necklace lines."

Dr Bonny Armstrong, says, "Beyond social media influence, we’re seeing more people working for themselves, creating content, or relying on a strong online presence for their careers. In this digital age, where your face is often your brand, there’s a growing awareness around how you present yourself visually. Things like video calls, profile images, and content creation all contribute to that.