Tanning Salons Still Using Provocative Marketing of Sun Beds

Tracey Beesley
By Tracey Beesley

Tracey Beesley's fascination with skincare was born originally from her own sun-worshipping skin woes.


I was lucky enough to spend last weekend in Exeter in Devon. As we drove into the city I was shocked, amazed and well just plain flabbergasted at the marketing of a tanning shop which we passed by – the shop was called Vit-D Tanning! 

It quotes itself as 'possibly Exeter's leading tanning studio' on its website and offers tanning “shots” at 50 pence a minute!

Like many women, I did sunbeds when I was younger, but it was down to a lack of education.

I went on sunbeds (before a trip) to stop myself from getting burned whilst on holiday.

That is what we were told to do!

More recently, I was worried when my lovely god-daughter, who is 24 said that she goes on sunbeds to stop herself from getting burned as she’s so fair.

Her mother has just had skin cancer so you'd think she would be more concerned.

provocative marketing advertising sun beds

More recently, I was worried when my lovely god-daughter, who is 24 said that she goes on sunbeds to stop herself from getting burned as she’s so fair. Her mother has just had skin cancer so you'd think she would be more concerned.

It is therefore worrying that sunbed salons and tanning shops can blatantly advertise something in a way that is provocative (still), whereas other damaging substances like cigarettes are now being covered up and come with massive health warnings.

Vitamin D indeed...

It is quite simply unbelievable that this is allowed. It is simply a 'sexy way' to sell something that is damaging by making people think it's good for them.

After all, isn’t everyone in Britain suffering from a lack of Vitamin D these days?


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