Malarplasty is the medical term used to describe the augmentation or general reshaping of the cheeks and jaw. Cheek and chin implants were first used for reconstruction of the face after birth defects and damage caused by accidents or trauma. Now, cheek and chin implants are used regularly by cosmetic surgeons to make a person’s cheeks or jaw line of a more pleasing shape. Various types of materials are used in implants, ranging from silicone to your own body fat. The operation takes between 30 minutes to 2 hours depending on the extent of the procedure and the implant material used. Considerable swelling, some pain and difficulty talking and smiling for several days following the surgery is normal after chin and cheek implants. You can expect to return to work after 2 days to 1 week. Private prices for facial cheek or chin implants can be in the £1,500 - £3,000 range depending upon the type of implant used.