Over the years we have seen numerous companies, both large and small, have their knuckles rapped by the various policing bodies whose job it is to protect the public from inaccurate or even illegal advertising. With the advent of social media, and tightening of advertising guidelines, its easy to breach rules resulting in a complaint from your competitors.
Lorna provides a brief overview of current guidelines and shows examples of complaints that have been adjudicated by the Advertising Standards Authority and the name and shame lists from the MHRA.
