Croma Pharma announce Vikki Baker as European Marketing & Strategy Lead

Croma-Pharma®, a global company specialising in minimally invasive aesthetic medicine, has appointed Vikki Baker as European Marketing & Strategy Lead. She will take on this role in addition to her current position as Head of Marketing, UK HUB.

The appointment is effective immediately and is part of a wider strategy to align regional marketing operations with Croma’s global objectives. In her expanded remit, Vikki joins the Global Marketing & Communications (GMC) department while continuing to oversee the UK HUB, which includes the United Kingdom, Ireland, the Netherlands, and the Nordics.

Expanded Responsibilities Across European Markets

In her new role, Vikki will support the strategic growth and marketing alignment of Croma’s European affiliates. Her responsibilities will include driving cross-market collaboration, ensuring consistent marketing execution across regions, and contributing to the development of integrated, insight-driven campaigns.

Experience in Regional Marketing Leadership

Vikki has led the UK HUB marketing function since joining Croma-Pharma®. During this time, she has built a regional marketing team, launched a number of campaigns, and contributed to commercial performance across key territories.

Her experience across the UK, Ireland, the Netherlands, and the Nordics will inform her approach to the broader European strategy.

“I’m incredibly excited to be stepping into this new role as European Marketing & Strategy Lead, while continuing my work with the fantastic and ever-growing UK HUB team. This is a great opportunity to help drive stronger alignment between local affiliate execution and our global brand vision. I’m looking forward to working more closely with the talented teams across our European markets, sharing best practices, and delivering truly impactful, integrated campaigns that resonate with both practitioners and patients.”

Vikki Baker