The Attracta Beauty Awards (ABA) officially reveals its expert panel and opens its 2026 call for entries.
The panel is composed of 21 distinguished specialists across beauty, wellbeing, and innovation, each selected for their expertise, integrity, and real-world experience. Comprised of prominent doctors, dermatologists, aestheticians, and elite beauty professionals, these experts test every entry independently. They are dedicated to discovering products that exemplify both effectiveness and innovation, regardless of whether they originate from emerging startups or established heritage brands.
The judging panel includes:
Moving beyond "Fast Beauty," the 2026 Awards define a new benchmark for Biological Integrity and Regenerative Skin Health. The panel, featuring multiple BAFTA-winning artists and renowned Harley Street authorities, will spend the next three months independently testing every entry to find the visionary brands and experts of the year.
The ABA is an annual invitation to excellence. This year’s categories cover 20 distinct areas—from Skin Health Longevity and Neuro-Aesthetics to the innovative "Hushpitality" pillar for restorative destinations and wellness centres.
Founder Attracta Courtney says: "We are witnessing a monumental shift toward the 'less but better' philosophy—a return to quality, integrity, and the essential human touch. By championing the Slow Beauty movement, our 2026 panel ensures that every brand, from visionary startups to iconic heritage names, is evaluated through a lens of profound clinical expertise and creative artistry."