Identity Crisis: What Kind of Clinic are You?

The boundaries between cosmetic/aesthetic medicine, anti-ageing, wellness, longevity, and regenerative medicine are becoming increasingly blurred. In this video, I explore the definitions behind these overlapping terms and trace their history — from the rise of anti-ageing medicine in the 1990s, to aesthetic medicine in the 2000s, to today’s focus on longevity and regenerative approaches.

You’ll learn how each of these movements reflects a mix of scientific, clinical, and commercial narratives — and why understanding the differences matters for both patients/clients and clinic owners. If you run a clinic, clarity about what you do and how you describe it is vital for patient safety, trust, and positioning in an increasingly competitive market.

This video sets the scene by defining the terms. In the next one, I’ll explore what this means for clinic strategy and promotion.