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So you want to secure print coverage about your clinic, your fantastic treatment offers and the great results you’ve achieved for patients. Three basic options are open to you: Advertising, Editorial and Advertorial – but what do they all mean?
This quick guide will give an overview of each option, and how to go about securing them.
Guide by Julia Kendrick, Kendrick PR Consulting Ltd
Julia Kendrick has over 10 years of experience in public relations, and is the founder of new start-up Kendrick PR Consulting: a bespoke strategic consultancy service specialising in medical aesthetics and healthcare PR.
A previous winner of the Communiqué Young Achiever Award, Julia is passionate about delivering award-winning client campaigns and high-calibre results.
To download the Advertising, Editorial or Advert PDF, click here.