ASA Industry Summit to Explore the Future of Responsible Health and Wellbeing Advertising

The Joint Council for Cosmetic Practitioners (JCCP) is highlighting an upcoming Advertising Standards Authority (ASA) Industry Summit on Health and Wellbeing Advertising, taking place virtually on Thursday 1 October 2026.

The free online event will bring together leading voices from the advertising, regulatory and health sectors to explore the future of responsible health and wellbeing advertising in an increasingly complex and rapidly evolving landscape.

Expert Insight from the Advertising Standards Authority

Hosted by Rt Hon Baroness Nicky Morgan, Chair of the Advertising Standards Authority, the summit will feature expert speakers, panel discussions and practical insights into the opportunities and challenges currently shaping health and wellbeing advertising.

The programme will explore how advertisers, brands, regulators and digital platforms can work together to:

• Promote high standards in health and wellbeing advertising
• Maintain public confidence
• Ensure advertising is responsible and evidence-based
• Support compliance with UK advertising rules
• Navigate the changing digital advertising landscape

Why Does This Matter to the Aesthetics Sector?

For practitioners, clinics and organisations operating within the aesthetic and cosmetic sectors, responsible advertising is an increasingly important consideration.

Marketing claims, promotional content and communications relating to treatments and products need to be considered carefully, particularly in a sector where consumers may be making decisions about their health, appearance and wellbeing.

The summit offers an opportunity for aesthetic professionals and organisations to gain a better understanding of the regulatory landscape and the expectations around responsible health and wellbeing advertising.

The JCCP continues to promote patient safety, public protection and ethical practice across the cosmetic sector and is encouraging its registrants, stakeholders and wider industry professionals to take advantage of this opportunity to hear directly from experts.

Who Should Attend?

The ASA welcomes attendance from a broad range of professionals and organisations, including:

• Brands and advertisers
• Healthcare and wellbeing organisations
• Regulators and professional bodies
• Digital platform representatives
• Marketing and communications professionals
• Anyone with an interest in responsible health and wellbeing advertising

For aesthetic clinics and practitioners, the event could be particularly relevant to those involved in marketing, communications, advertising or regulatory compliance.

Event Details

Date: Thursday 1 October 2026
Format: Virtual / online
Cost: Free to attend

The summit provides an opportunity to hear directly from advertising and regulatory experts about the future of responsible advertising within the health and wellbeing sector.

Register for the ASA Industry Summit

JCCP registrants, aesthetic practitioners, clinics and other industry stakeholders with responsibility for marketing, communications or compliance are encouraged to attend.

Register for the free ASA Industry Summit and join the conversation around safe, responsible and trustworthy health and wellbeing advertising.