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This year, <a title="https://eu.facethefuture.store/" href="https://eu.facethefuture.store/" target="_blank" rel="noopener">Face the Future</a>, is on a huge mission to revolutionise consumers’ attitudes to sun and skin safety. Forget the occasional sunscreen slathering reserved for your summer holidays, they want to make daily sunscreen a habit, so has launched the 366 Days of SPF campaign.
<img style="display: block; margin-left: auto; margin-right: auto;" src="/Uploads/Image_Directory/Blog%20Images/3-SPF-Wear-Guidance.png" alt="" width="750" height="1013" />
The 366 Days of SPF campaign has launched with a YouGov survey of over 2,000 participants and highlights that the UK population is not adhering to SPF guidelines, putting their skin health at risk. The vast majority of the UK does not currently follow SPF guidance and does not feel like it is necessary to. Beauty standards of seeking a tan currently outweigh attitudes of worrying about the possibility of skin cancer, and almost half of the population is not familiar with the symptoms of skin cancer. A large proportion of people find SPF to be expensive (64%), which puts their skin health at risk.
<img style="display: block; margin-left: auto; margin-right: auto;" src="/Uploads/Image_Directory/Blog%20Images/4-Frequency-of-SPF.png" alt="" width="750" height="1013" />

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Order	Change	Type - Title	Update
1	↑ ↓	Left Aligned Image-SPF	EDIT
2	↑ ↓	Text Block-Sunscreen	EDIT

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