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Only 22% of the UK apply SPF daily
Over half (55%) of the UK only wear SPF when it is sunny
68% of the UK are worried about sunburn and only 61% are concerned about skin cancer
64% of the UK say SPF is expensive
40% of the UK who wear SPF only buy it when they go on holiday
45% of the UK are not worried about getting skin cancer
46% of the UK are not familiar with the symptoms of skin cancer
56% of the UK who actively seek a tan do so for confidence
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