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 <td><img border="0" alt="My UV Alert App" align="left" src="/uploads/Image_Directory/Blog Images/MyUVAlert.jpg" width="250" height="222" /></td>
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With the arrival of climate change, many people are spending more and more time in the sun. However, basking in the sun, especially without protecting your skin can lead to wrinkles, premature aging and, worst of all, skin cancer.  Fortunately there are many options to help protect and keep your skin looking great.

Yet doctors and aestheticians say that while people are more aware of the sun’s harmful effects, a lot of people still do not apply sunscreen correctly if at all.  The appearance of the visible signs of aging are often what make people change their ways. When they start to see the signs such as wrinkles and hyperpigmentation, they get concerned.  Sun damage is also responsible for leathery-looking skin, broken capillaries and wrinkles and hyperpigmentation, or age spots.

There are two types of UV rays: UVA rays are responsible for tanning, and UVB rays, which lead to burning.  Suncare experts La Roche Posay have developed a new app to be used in the battle against Melanoma and raise awareness of the damaging effects of UVA and UVB rays to the skin.

The app can be used to:
<ul><li>Simply work out your recommended skin protection regime against harmful UV rays – based on your skin “”profile”" created in the app</li><li>Find out daily information on UV warning levels</li><li>Find out the latest weather forecast in the UK</li>
</ul>

This app also offers practical tips and advice, around ways to keep your skin protected and stay safe when outdoors in the UK.

Features of the UV Alert app include:
<ul><li>Profile – to determine “”your skin”" user profile, by answering simple questions to calculate your potential level of risk of skin damage and melanoma, specific to your skin type and condition</li><li>Location specific notifications to advise you when UV levels are high and remind you to apply and reapply sunscreen protection</li><li>Share links that allow you to pass on UV alerts to friends and family
 </li>
</ul>

<img border="0" alt="My UV Alert App - Screenshot 1" src="/uploads/Image_Directory/Blog Images/uvapp1.jpg" width="300" height="216" />
<img border="0" alt="My UV Alert App - Screenshot 2" src="/uploads/Image_Directory/Blog Images/uvapp2.jpg" width="300" height="232" />

For more information on the app visit: <a href="http://itunes.apple.com/us/app/la-roche-posay-my-uv-alert/id452665541?mt=8" rel="nofollow" target="_blank">http://itunes.apple.com/us/app/la-roche-posay-my-uv-alert/id452665541?mt=8</a>

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