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A new UK study has revealed a surprising gap between what people know about sun protection and what they actually do.
Despite widespread awareness of the importance of SPF, daily use is still far from the norm. In fact, only 1 in 6 Brits say they apply SPF every day.
The findings come as leading online skincare retailer Face the Future launches its third annual 365 Days of SPF campaign, aiming to challenge the UK’s seasonal approach to sun protection and encourage year-round use.
This year’s campaign also introduces a “VAT Burn” initiative, removing 20% VAT from selected SPF products to help make daily protection more affordable.
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