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<h2 data-section-id="zf37tc" data-start="1341" data-end="1388">“Every day without SPF is cumulative damage”</h2>
<p data-start="1390" data-end="1498">Kimberley Medd, Clinic Lead at Face the Future, says many people underestimate the impact of daily exposure.</p>
<p data-start="1500" data-end="1513">She explains:</p>
<blockquote data-start="1515" data-end="1769">
<p data-start="1517" data-end="1769">“UVA rays don’t care if it’s cloudy, winter, or if you’re sitting by a window. Every day without proper SPF is cumulative damage - it accelerates ageing and raises your skin cancer risk. Millions of Brits are leaving themselves completely unprotected.”</p>
</blockquote>
<hr data-start="1771" data-end="1774" />
<h2 data-section-id="prwcvt" data-start="1776" data-end="1812">The myths still driving behaviour</h2>
<p data-start="1814" data-end="1892">The research also highlights several misconceptions still influencing SPF use:</p>
<ul data-start="1894" data-end="2175">
<li data-section-id="1bnvmgc" data-start="1894" data-end="1945">37% believe UK weather means SPF is unnecessary</li>
<li data-section-id="1ffle35" data-start="1946" data-end="2009">Nearly 1 in 2 use lower SPF or under-protect on cloudy days</li>
<li data-section-id="1bzu5a1" data-start="2010" data-end="2103">1 in 3 only apply SPF to their face, leaving areas like the neck, chest and hands exposed</li>
<li data-section-id="146s3xv" data-start="2104" data-end="2175">1 in 8 avoid SPF due to ingredient fears or “clean beauty” concerns</li>
</ul>
<hr data-start="2177" data-end="2180" />
<h2 data-section-id="blxu6g" data-start="2182" data-end="2209">“Awareness isn’t enough”</h2>
<p data-start="2211" data-end="2323">Julia Barcoe Thompson, Co-Owner and Director at Face the Future, says education alone is not changing behaviour.</p>
<p data-start="2325" data-end="2338">She explains:</p>
<blockquote data-start="2340" data-end="2574">
<p data-start="2342" data-end="2574">“Our 2026 survey shows awareness isn’t enough. People know SPF matters, yet most still skip it or rely on makeup. We’re here to fix that — and removing VAT is a simple, powerful way to make protection a no-brainer every single day.”</p>
</blockquote>
<hr data-start="2576" data-end="2579" />
<h2 data-section-id="3cbpu0" data-start="2581" data-end="2615">A push towards daily protection</h2>
<p data-start="2617" data-end="2724">The <em data-start="2621" data-end="2638">365 Days of SPF</em> campaign is now live, with VAT removed from selected SPF products for a limited time.</p>
<p data-start="2726" data-end="2851">As awareness grows, the message remains clear: SPF is not just for summer, it is a daily essential for long-term skin health.</p>

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