The Whole Package
Zoe Myers, The Skin Clinic Coach, on why you should stop selling treatments and start building packages
One of the biggest shifts I made in my clinic, Authentic Aesthetics, was moving away from selling single treatments and focusing instead on structured, results-driven packages. That decision transformed how I worked with clients – but more importantly, it brought consistent, reliable revenue into my business.
If you’re still relying on ad-hoc bookings, it’s time to shift your mindset. Packages aren’t just a clever sales tactic; they’re a way to build trust, deliver better results, and create financial stability in your clinic.
Clients don’t really want a treatment – they want a transformation. They want to know what the plan is, how long it will take, and what results they can expect.
A well-designed package gives them exactly that. It removes the guesswork, strengthens your positioning as an expert, and keeps them coming back because they’re committed to a journey, not a one-off.
From a business perspective, packages allow you to forecast revenue, manage your team’s time more effectively, and reduce the need to rely on discounts or deals to get people through the door. And when you build in home care or low-cost, value-adding treatments (like LED or lymphatic drainage), you can actually increase the average client spend, while still delivering exceptional value.
So how do you get started?
Here are three simple steps:
1. Start with your most popular treatment
Look at a service you know delivers results, like microneedling, skin tightening or HydraFacial. Think about what a full course would look like, how often they need it, and what boosts the results (homecare? LED?). Use that to build your first package.
2. Create clear pricing with options
Make the offer easy to understand. Give clients the choice to pay in full or in monthly installments. This removes price objections and makes higher-value bookings feel accessible.
3. Introduce it confidently in consultations
Packages should be part of your consultation language from the start. Position it as a plan, not a pitch – you’re offering structure, results, and ongoing support. Focus on outcomes, not individual sessions.
In my own clinic, we’ve built our entire business model around packages. It’s how we get the best results for our clients, and it’s how we ensure a stable, recurring income each month – no matter the season.
It also means my team knows exactly what to focus on, we can plan better, and we’re not stuck chasing single bookings to fill gaps in the diary. If you want to create more consistency in your aesthetic business, start thinking long-term. Start building packages, because results shouldn’t be random, and neither should your revenue.