The Changing Face of Aesthetics
Once stereotyped as a female-dominated industry, male patients now represent 13.5% of the global dermal filler market. In a UK-based male study, Teoxane found that one in six men have looked into dermal filler treatment, and 21% of men said they are likely to have dermal filler in the future.
Jamie Amphlett, Teoxane practitioner and finalist for ‘Best at Male Aesthetics’, says that up to 70-80% of his clinic’s patients are now male, marking a clear change in attitudes towards male grooming and self-care.
Jamie says, “When aesthetics practitioners first entered the industry, their patient base was overwhelmingly female. But in recent years, more men have started booking treatments. Most are seeking natural enhancements rather than dramatic changes. Social media has played a huge role in this shift, highlighting male grooming trends and breaking down outdated stigmas around men taking care of their appearance. Despite this progress, there is still a noticeable difference in how men approach aesthetics. Unlike women, who often discuss treatments openly, men tend to keep their procedures more private. This means that word-of-mouth referrals, a key driver in the industry, are less common. However, targeted marketing, including a shift in branding on social media to cater to male audiences, has helped encourage more men to take the plunge.”
Teoxane’s male study supports this sentiment, with 52% of men saying they found their aesthetic practitioner through social media.
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What are men asking for?
Jamie continues, “One of the most requested treatments among men is jawline enhancement using dermal fillers. A sharp, defined jawline has become a hallmark of masculinity, with celebrities like Henry Cavill and Shawn Mendes often cited as reference points in my clinic. Some men come in with a clear idea of what they want, while others simply ask to look fresher and more rested. In recent years, there has also been a growing demand for subtle lip enhancements, a trend that might surprise many. Contrary to the stereotype of exaggerated lips, men often opt for slight tweaks to correct asymmetry or add hydration to create a balanced, natural look.”
Dr Kam Lally, agrees: “For many men, the idea of using dermal fillers can be daunting, with concerns about maintaining a masculine appearance and avoiding a feminised look. A thorough consultation with a skilled medical practitioner can alleviate these fears and ensure satisfaction with the results. During the consultation, the practitioner assesses the individual’s facial structure and discusses specific goals. This personalised approach helps to tailor the treatment, focusing on enhancing masculine features such as the jawline, chin, and cheekbones.”
The power of natural results
One of the key concerns for male patients is ensuring results look natural. The phrase “Undetectable Injectables” has become a popular term in aesthetics in 2025 and depicts the subtle enhancements that make people look refreshed without obvious signs of work. The goal is for friends and colleagues to notice a positive change, without pinpointing exactly what has been done.” This is why choosing the right practitioner and product is so important when considering starting your treatment journey. In my clinic, I only use Teoxane. Teoxane’s dermal fillers, designed with cutting-edge RHA (Resilient Hyaluronic Acid) technology, integrate seamlessly into facial tissue, ensuring a natural look and feel. They are particularly effective for men, as they mimic the skin’s natural movement, preventing the ‘overfilled’ look that many are keen to avoid.”
Jamie adds, “Men who are new to fillers often worry about the process, but it’s surprisingly quick and straightforward. A typical appointment includes a full consultation with facial analysis and treatment planning, followed by a discussion of risks, benefits, and expected longevity. To ensure comfort, numbing cream is applied before the precise placement of Teoxane filler, often using a blunt cannula to minimise bruising. Gentle massage helps distribute the product evenly, and a review appointment is scheduled two to three weeks later to assess the final result. One of the major benefits of dermal fillers is that there is virtually no downtime. Some mild swelling or bruising may occur, but most men return to their routine the same or the next day.”
Breaking the stigma
Jamie ends by saying: “Despite progress, there is still work to be done in normalising male aesthetics. The outdated perception that aesthetic treatments are only for women is gradually shifting, but more awareness is needed to make men feel comfortable seeking treatments without judgment. As social media continues to highlight male self-care and aesthetics, it’s likely we’ll see even more men embracing injectables as part of their grooming routine.”