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It is quoted that nutrient deficiencies are common in the population, with research from the 2010 Dietary Guidelines Advisory Committee’s report citing that 90% of Americans are nutrient deficient due to their poor diets, with 11 nutrient gaps identified, including calcium, vitamin D, fibre, potassium, vitamins A, B-6 and B-12, zinc, folate, magnesium and iron. We are facing an obesity epidemic in the UK too due to increased reliance on fast foods and ready meals which carry poor nutritional composition. Many UK workers work longer hours, in more stressful environments than those in the rest of Europe, with both men and women having to juggle a home and social life, children, the daily commute, their job and get at least 7 hours sleep within the 24 hours that it takes us to orbit the sun. But it’s not all doom and gloom, the growth in gym memberships and the numbers of people now regularly participating in half marathons, mud-runners and triathlons means that there is a growing segment of the population who take their health and their athletic performance seriously and are looking to gain improvements and that extra edge. Intravenous (IV) Nutritional Therapy may be a beneficial treatment for such individuals.

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