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IV nutritional therapies are generally marketed as solutions for those with a feeling of being run-down who are in need of a ‘pick-me up’, as an anti-ageing treatment to improve skin tone and produce a ‘healthy look’, as an aid for getting over cold or flu or for immune system boosting, as a hydration cure for hangovers, for those who are jet-lagged due to hectic travel schedules or for those who are very sporty to the level of a serious athlete and thus require increased vitamins and minerals for optimum sporting performance.It is widely thought that most of us are dehydrated and lacking in key vitamins a lot of the time. Most of the evidence of beneficial effects from this type of treatment is anecdotal.