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Getting older, genetics and the natural ageing process reduces skin elasticity, hydration and the ability to produce new collagen and hyaluronic acid as easily, but photodamage or photoageing from sun exposure is the main cause of the formation of lines and wrinkles, pigmentation, dry and unevenly textured skin. Similarly, poor lifestyle including excess alcohol and smoking can also cause significant skin ageing, alongside environmental pollution. Concerns about the overall complexion on their skin is often the first reason that individuals seek cosmetic advice and enhancement.