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Skin loses elasticity over time because we stop producing as much healthy collagen and elastin as we did in our youth. This means that it can start to sag as well as form wrinkles and folds. Many people therefore seek to both lift and tighten the skin on their face using both surgical and non-surgical treatment options, particularly around the jawline, the cheeks and forehead. Treatments seek to either mechanically lift the skin, and in the case of surgery, remove excess skin, or induce a controlled trauma which will tighten the tissue and stimulate the body to produce new collagen and elastin to firm up the area.