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There are several factors that can cause crow's feet, including:
Ageing: as we get older there are fewer elastin fibres in our skin because they break down faster than new ones are produced by our body – this causes the wrinkling that we see across our face and body.
Over-exposure to the sun: the sun is a major source of skin damage and ageing. It causes wrinkles, uneven pigmentation, age spots and freckles. The sun also contributes to the breakdown of collagen, which leads to saggy skin.
Facial expressions: frowning, squinting, smiling and laughing can cause increased pressure on certain areas, making them more susceptible to developing crow's feet!
Genetics: these can play a role in determining the severity of your crow's feet.