“Our co-founders Dr Martyn and Sharon King, have worked with Vicky and Charlotte for a number of years, and so, when we were launching our new pharmacy, they were the natural choice for us to manage the project. They created a launch strategy for us and wrote and distributed the press release, getting us coverage in the major publications we were targeting. Because they know the industry so well, the copy was right on point and clearly communicated what we wanted it to. As busy pharmacy owners, this took all the pressure off us as we knew everything was being taken care of and was in safe hands.”