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For medically led aesthetic clinics, there is nothing fast, easy, or cheap about getting new patients to call you instead of your local competition. In an increasingly congested market, it costs time and money to stand out from the crowd and attract potential clients.
Revamping a website to a state-of-the-art standard can cost thousands, and staying ahead with new content and SEO can cost thousands more. Generating relevant content for blog posts, articles, videos, and social media can add a few thousand pounds per year, and Pay Per Click advertising costs anywhere from £5 to £50 per click. While Facebook advertising can be more cost-effective, it often requires outsourcing or internal monitoring. However, like other marketing options mentioned, it suffers from a major drawback.