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The "Love Island effect" doesn’t just seem to be affecting a small minority of individuals; the average age of women going under the knife has dropped from 42 in 2012 to 37 in 2018, making it the youngest it has ever been. Research from BBC Radio 5 Live discovered that watching just a couple of episodes of Love Island increased the likelihood of 18-34 years olds to consider lip fillers by 11%. Research from BAAPS (British Association of Aesthetic Plastic Surgeons) shows that breast augmentation is up 7% when compared to the previous year, with rhinoplasty up just 1%. Although, a clinic in Manchester reported a 200% increase in demand for this procedure following Megan Barton-Hanson’s entrance into the villa two years ago.
A poll conducted by VICE UK found that 59% of 51,000 respondents believe that getting lip fillers are comparable to getting a haircut or manicure, which was a particularly worrying statistic, as cosmetic surgery is being normalized to the point where individuals are not fully researching procedures.
Some beauty clinics have been capitalizing on the show’s success by offering package deals of anti-wrinkle injections and fillers using catchphrases and slogans from the show to entice fans into buying. The exclusive deals expire when the series ends and have been criticized for encouraging young people to opt for the procedures without researching them first.
One such clinic even featured Molly-Mae on their social media posts, highlighting what specific work she had done to her face and promising that they could achieve the same look.

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Edit Cosmetic Surgery ‘the Norm’?