Cuckoo Admin v2

Update the details below

Heading

Category

Image

Brief Description

Main Information

In March 2016, ConsultingRoom.com underwent a facelift of its own. This was the biggest improvement campaign undertaken to the website since its inception in 2003. Whilst it has kept with its core concept, in line with the original vision of Directors, Ron Myers and Martyn Roe, the revamp implemented a whole host of new features designed to improve the usability of the site. It featured a brand-new design, as well as the introduction of an entirely mobile responsive infrastructure, making the site fully compatible with smartphone and tablet devices, plus lots of other great features and social interactivity. 
<a href="https://www.consultingroom.com/Community/"><img style="margin: 5px; float: right;" src="https://www.consultingroom.com/Community/Img/CR-Guide-to-Cosmetic-Treatment.jpg" alt="" /></a>This included the launch of a brand new <a href="https://www.consultingroom.com/Community/" target="_self" title="Join our Cosmetic Community">Cosmetic Community</a> dedicated to the consumer. Aimed at those interested in, or who have undertaken surgical or non-surgical cosmetic enhancement treatments, as well as treatments for hair loss, vision correction and dentistry; it enables users to leave reviews for products, treatments and clinics, as well as blog comments, which can include sharing their experiences with before and after photographs and videos. Increased user-generated content also encourages community members to up their status as ‘trusted contributors’ with the reward of badges and achievement goals. Clinics can now also engage and respond to comments for a truly social experience on Consulting Room. Since our relaunch on 12th March 2016, we have now gained over 5,000 Cosmetic Community members which highlights a growing database who can be kept up to date with special offers and updates as we continue to grow this interaction into 2017. Our next step is with planned pages for Q&As with our clinic experts.
Statistics that we have derived from analysing pages viewed and searches made within Consulting Room provide a unique view of what the average consumer is researching, the effect the media and new product/device/procedure introduction has on this and also which products/treatments they may actually be seeking to undertake by finding a local provider offering the service.
From January 1st to December 31st 2016 just under 1 million unique visitors came to www.consultingroom.com. This figure continues to show the consistent levels of web traffic being received by the site as we enter our fourteenth year online. 
In general, our thirteen-year traffic performance continues to show a healthy long term trend for the site and of course demonstrates the obvious growth since our launch in May 2003.
I think we can safely say that our visitor data demonstrates some minor ups and downs over recent years, but it has still remained relatively stable, with an average over the last 5 years above 950,000 visitors.
<img src="/uploads/Image_Directory/Statistics/CR-13-Year-Traffic-Stats-Chart.jpg" width="730" height="411" alt="Consulting Room 13 Year Web Traffic Stats" /> 
Some of the small instability in the numbers actively researching treatments, which has led to fluctuations in traffic numbers during 2010 through to 2016, could be attributed to all sorts of reasons, including economic concerns, industry scandals and poor press, as well as increases in resources available for research including television shows and locally based marketing by clinics. However, throughout this period we know that the quality of our traffic, as a measure of success, far outweighs the importance of the quantity.
Generally speaking, the industry appears healthy and our 2016 statistics are consistent with industry sentiment.
<h3>What Treatments Are People Researching</h3>
As statistics concerning the UK market place are lacking, we believe that our breakdown of statistics is one of the most authoritative in terms of reflecting the UK consumer’s interest in different cosmetic procedures marketed in this country. We have delved deeper into our 2016 website statistics to give you a broader idea of what a Consulting Room user is actually looking for on the website.
We wanted to find out which treatments/procedures visitors are looking at most often, in terms of researching treatment options available to them by looking at page views from our Treatment FAQs section; this helps us see which procedures are most popularly researched by our visitors. 
We experienced just under 990,000 page views for our various Treatment and Product FAQ information pages during 2016. That is a 20% increase on our 2015 data, which demonstrates a continued interest from the consumer to learn the facts about treatments and products that are available to them as cosmetic enhancement options.
The top twenty most popular Treatment/Procedure FAQs to research in 2016 were as follows:
<ol>
 <li>Radiofrequency for Facial Rejuvenation (non-mover)
 </li>
 <li>Penile Augmentation Surgery (non-mover)
 </li>
 <li>Vaginal Surgery (Labiaplasty) (up 1 place)
 </li>
 <li>Laser & IPL Hair Removal (down 1 place)
 </li>
 <li>Thread Lift (up 5 places)
 </li>
 <li>Dermal Fillers (up 1 place)
 </li>
 <li>Botulinum Toxin (up 2 places)
 </li>
 <li>Specialist Skincare (down 2 places)
 </li>
 <li>Non-Surgical Hair Replacement (up 5 places)
 </li>
 <li>Radiofrequency for Cellulite & Fat (up 5 places)
 </li>
 <li>Micro-pigmentation (Cosmetic) (down 3 places)
 </li>
 <li>Carboxytherapy (non-mover)
 </li>
 <li>Chemical Peels (down 8 places)
 </li>
 <li>Umbilicoplasty (Belly Button Surgery) (up 5 places)
 </li>
 <li>Hydradermabrasion (Hydrafacial) (up 1 place)
 </li>
 <li>Radio surgery (new entrant)
 </li>
 <li>Platelet Rich Plasma (PRP) Therapy (up 3 places)
 </li>
 <li>Fractional Laser Skin Resurfacing (new entrant)
 </li>
 <li>Electrolysis (Advanced Cosmetic Procedures) (new entrant)
 </li>
 <li>Skin Camouflage (new entrant)</li>
</ol>
The top ten most popular Product FAQs to research in 2016 were as follows: 
<ol>
 <li>Teosyal (non-mover)
 </li>
 <li>Perfectha (up 5 places)
 </li>
 <li>Restylane Vital (down 1 place)
 </li>
 <li>Juvederm Ultra (down 1 place)
 </li>
 <li>Pixel (down 1 place)
 </li>
 <li>Revanesse and Redexis (non-mover)
 </li>
 <li>Azzalure (new entrant)
 </li>
 <li>Botox (up 1 place)
 </li>
 <li> Emervel (new entrant)
 </li>
 <li> Dermaceutic Peels (down 5 places)</li>
</ol>
<h3>Clinic Searches</h3>
Those taking the final step and searching our database for a clinic or practitioner providing a specific treatment, procedure or product in a geographical location (within the UK & Ireland) were up quite significantly following the changes that were implemented on the site during 2016, making it almost impossible to compare them to our data from previous years due to the increased localisation searching opportunities now available for visitors.
With our Clinic Search directory allowing visitors to find clinics by a variety of methods, including clinic and practitioner names, products, treatments, conditions, towns and counties; 2016 saw a total of over 1.2 million searches for clinics and practitioners in the UK & Ireland using these various parameters. That equates to over 3,300 individual clinic search requests per day.
This means that the number of clinic searches performed on Consulting Room shows a credible number of consumers actively seeking and contacting clinics for enquiries and appointment bookings. You should no doubt have seen this reflected in the number of referrals generated by us for your business.
Breaking this data down even further we are able to see which are the most popular treatments/procedures and products that visitors are searching the Consulting Room database to find service providers for. 
This is a useful comparison with the data on popularly researched Treatment and Product FAQs featured above as, although many people will be interested and motivated to read about and research options which may be suitable for them, we all know that many others will simply visit the site and immediately search for a clinic based on what they ‘want’, without embarking on any research first. This is borne out in the differences in the most popular clinic searches by treatment and product search selections.
The top fifteen most popular clinic searches by treatment or procedure during 2016 were as follows:
<ol>
 <li>Dermal Fillers (non-mover)
 </li>
 <li>Laser and IPL Hair Removal (non-mover)
 </li>
 <li>Chemical Peels (up 1 place)
 </li>
 <li>Botulinum Toxin (down 1 place)
 </li>
 <li>Laser and IPL Skin Rejuvenation (up 1 place)
 </li>
 <li>Microdermabrasion (down 1 place)
 </li>
 <li>Laser / IPL Treatment Pigmented/Vascular Problems (non-mover)
 </li>
 <li>Sclerotherapy and Microsclerotherapy (up 2 places)
 </li>
 <li>Cellulite Treatment (Mechanical Massage) (up 3 places)
 </li>
 <li>Thread Lift (new entrant)
 </li>
 <li>Radiofrequency For Facial Rejuvenation (down 1 place)
 </li>
 <li>Face Lift (new entrant)
 </li>
 <li>Blepharoplasty (Eyelid Surgery) (new entrant)
 </li>
 <li>Abdominoplasty (Tummy Tuck) (new entrant)
 </li>
 <li>Micropigmentation (Semi Permanent Make-Up) (non-mover)</li>
</ol>
This top fifteen was not wholly the same as was seen in 2013, 2014 and 2015. It’s true to say that the top five or six remain pretty static, with only minor movement, due to the continued popularity of the key aesthetic treatments involving cosmetic injectables, peels and laser treatments. 
But, 2016 saw the return in popularity of their big brothers – the surgical procedures!
As new entrants to the top fifteen list we saw the return of procedures such as face lifts (up 9 places), eye bag surgery (up 17 places) and tummy tucks (up 22 places). The highest riser up the list was thread lift, up from number 28 in 2015 to number 10 in 2016 (a rise of 19 places).
This is a very interesting result when compared to previous years when surgical procedures have been absent from the top fifteen most popular clinic searches by treatment; perhaps this highlights a return to a desire for a more long-lasting investment in cosmetic enhancement solutions, whilst uncertainty remains in the world. We’ll certainly be watching to see if this continues throughout 2017. 
The top fifteen most popular clinic searches by product during 2016 were as follows:
<ol>
 <li>Botox (non-mover)
 </li>
 <li>Juvéderm ULTRA (non-mover)
 </li>
 <li>Juvéderm VOLUMA (up 1 place)
 </li>
 <li>Accent (new entrant)
 </li>
 <li>Genuine Dermaroller (up 3 places)
 </li>
 <li>Sculptra (down 1 place)
 </li>
 <li>Restylane Skinboosters (Vital & Lip Refresh) (down 1 place)
 </li>
 <li>Radiesse (down 1 place)
 </li>
 <li>Restylane (Perlane, Lip Volume & SubQ) (down 6 places)
 </li>
 <li>Azzalure (down 1 place)
 </li>
 <li>Belotero (up 3 places)
 </li>
 <li>Teosyal Meso (new entrant)
 </li>
 <li>Obagi Blue Peel (down 1 place)
 </li>
 <li>Dysport (down 4 places)
 </li>
 <li>Agera Rx Peels (new entrant)
 <ol>
 </ol>
 </li>
</ol>
All of our top level statistics, (site visitors and site searches), show that there are a significant number of people visiting Consulting Room seriously looking for information with an intention to actually visit a clinic for treatment .

Edit Main Pages