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Statistics that we have derived from analysing pages viewed and searches made within The Consulting Room™ provide a unique view of what the average consumer is researching, the effect the media and new product/device/procedure introduction has on this and also which products/treatments they may actually be seeking to undertake by finding a local provider offering the service.
From January 1st to December 31st 2015 over 1 million unique visitors came to www.consultingroom.com. This is an increase on our 2014 data and in fact is our highest traffic figures since a peak in 2010, reflecting the continued recovery of the sector post things like the PIP scandal and the economic downturn. This figure continues to show the consist levels of web traffic being received by the site as we enter our thirteenth year online. 
In general, our twelve year traffic performance continues to show a healthy long term trend for the site, with a return towards the high traffic numbers, and of course demonstrates the obvious growth since our launch in May 2003 when the aesthetic and cosmetic industries were just starting to become part of mainstream awareness.
I think we can safely say that our visitor data demonstrates some minor ups and downs over recent years, but it has still remained relatively stable, with an average over the last 5 years above 900,000 visitors. 
<img src="/uploads/Image_Directory/Statistics/CR-12-Year-Traffic-Stats-Chart.jpg" width="681" height="383" alt="Consulting Room 12 year traffic" /> 
Some of the small instability in the numbers actively researching treatments, which has lead to fluctuations in traffic numbers during 2010 through to 2015, could be attributed to all sorts of reasons, including economic concerns, industry scandals and poor press, increases in resources available for research including television shows and locally based marketing by clinics. Interest seems to have bounced back so I think we can be somewhat confident in a healthy business sector.
For the last three years of so, as an industry, and certainly since the PIP scandal, we have had to put up with the constant media coverage of ‘botched’ or ‘surgery gone wrong’ and ‘fix-it’ programming which have, and continue to plague the cosmetic industry and no doubt affect consumer confidence in both the medical professionals and regulators. The myriad of celebrity ‘disasters’ appearing daily on social media and gossip columns adds to the mix, although this is somewhat countered by the many celebrity endorsements and reality television stars who continue to extol the virtues of ‘having something done’.
Television programmes such as Botched up Bodies, which is now embarking on a sixth series (who knew!) depict ‘repair’ jobs on those individuals for whom an inexperienced practitioner or a trip abroad caused life changing complications. This could no doubt have put a sour note into the minds of some previously considering cosmetic treatments and procedures. It will be interesting to see how long it takes for the media to return to the days of positive programming, with a little less beauty pageant emphasis we hope!
With our own focus on improved regulation, with much to come in 2016 – implementation of the HEE recommendations for training and qualifications for non-surgical cosmetic intervention providers, the RCS launching accreditation for plastic surgeons involved in aesthetic procedures, Scotland planning to regulate non-surgical clinics and the CEN standard for non-surgical aesthetic treatments – the opportunity for improvements in the sector which will expose where ‘botched’ outcomes happen, and can thus be cleaned-up, can only be a good thing and continue to raise consumer confidence.
Generally speaking, the industry appears healthy and our 2015 statistics are heading upwards again so it’s looking good for all, even with all those considerations. 
<h3>What Treatments Are People Researching</h3>
As statistics concerning the UK market place are lacking, we believe that our breakdown of statistics is one of the most authoritative in terms of reflecting the UK consumer’s interest in different cosmetic procedures marketed in this country. We have delved deeper into our 2015 website statistics to give you a broader idea of what a Consulting Room™ user is actually looking for on the website.
We wanted to find out which treatments/procedures visitors are looking at most often, in terms of researching treatment options available to them by looking at page views from our Treatment FAQs section; this helps us see which procedures are most popularly researched by our visitors. 
We experienced just over 820,000 page views for our various Treatment and Product FAQ information pages during 2015. 
The top twenty most popular Treatment/Procedure FAQs to research in 2015 were as follows:
<ol>
 <li> Radiofrequency for Facial Rejuvenation (non-mover)</li>
 <li>Penile Augmentation Surgery (non-mover)</li>
 <li>Laser & IPL Hair Removal (non-mover)</li>
 <li>Vaginal Surgery (Labiaplasty) (non-mover)</li>
 <li>Chemical Peels (up 2 places)</li>
 <li>Specialist Skincare (new entrant)</li>
 <li>Dermal Fillers (down 1 place)</li>
 <li>Micro-pigmentation (Cosmetic) (up 8 places)</li>
 <li>Botulinum Toxin (up 2 places)</li>
 <li>Thread Lift (new entrant)</li>
 <li>Laser Tattoo Removal (down 4 places)</li>
 <li>Carboxytherapy (up 2 places)</li>
 <li>Medical Skin Needling (new entrant)</li>
 <li>Non-Surgical Hair Replacement (new entrant)</li>
 <li>Radiofrequency for Cellulite & Fat (down 6 places)</li>
 <li>Hydradermabrasion (Hydrafacial) (new entrant)</li>
 <li>Blepharoplasty (new entrant)</li>
 <li>Platelet Rich Plasma (PRP) Therapy (new entrant)</li>
 <li>Umbilicoplasty (Belly Button Surgery) (down 5 places)</li>
 <li>Alevere (Alizonne) Therapy (new entrant)</li>
</ol>
The top ten most popular Product FAQs to research in 2015 were as follows:
<ol>
 <li>Teosyal (non-mover)</li>
 <li>Restylane Vital (up 1 place)</li>
 <li>Juvéderm Ultra (up 6 places)</li>
 <li>Pixel (down 3 places)</li>
 <li>Dermaceutic Peels (down 1 place)</li>
 <li>Revanesse and Redexis (up 2 places)</li>
 <li>Perfectha (new entrant)</li>
 <li>Cryolipolysis (CoolSculpting) (up 1 place)</li>
 <li>Botox (new entrant)</li>
 <li>Accent RF (down 4 places)</li>
</ol>
<h3>Clinic Searches</h3>
Those taking the final step and searching our database for a clinic or practitioner providing a specific treatment, procedure or product in a geographical location (within the UK & Ireland) were up by 34% on 2014 figures. 
With our <a href="https://www.consultingroom.com/Clinic-Search/" target="_self" title="Find a Clinic">Clinic Search</a> directory allowing visitors to find clinics by a variety of methods, including clinic and practitioner names, products, treatments, towns, which treatment areas and counties; 2015 saw a total of just over 3.75 million searches for clinics and practitioners in the UK & Ireland using these various parameters. This continues the growth in searches seen over the last 5 years with figures of approximately 500,000 in 2011, over 1.13 million in 2012, 2.6 million in 2013 and 2.8 million in 2014. 
This means that the number of clinic searches performed on The Consulting Room™ has continued to maintain a steady and significant growth and in fact had another dramatic rise in the last twelve months.
Breaking this data down even further we are able to see which are the most popular treatments/procedures and products that visitors are searching The Consulting Room™ database to find service providers for. 
This is a useful comparison with the data on popularly researched Treatment and Product FAQs featured above as, although many people will be interested and motivated to read about and research options which may be suitable for them, we all know that many others will simply visit the site and immediately search for a clinic based on what they ‘want’, without embarking on any research first. This is borne out in the differences in the most popular clinic searches by treatment and product search selections.
The top fifteen most popular clinic searches by treatment or procedure during 2015 were as follows:
<ol>
 <li>Dermal Fillers (non-mover)</li>
 <li>Laser and IPL Hair Removal (up 1 place)</li>
 <li>Botulinum Toxin (down 1 place)</li>
 <li>Chemical Peels (non-mover)</li>
 <li>Microdermabrasion (non-mover)</li>
 <li>Laser and IPL Skin Rejuvenation (up 1 place)</li>
 <li>Laser / IPL Treatment Pigmented/Vascular Problems (down 1 place)</li>
 <li>Laser Tattoo Removal (non-mover)</li>
 <li>Specialist Skin Creams (non-mover)</li>
 <li>Sclerotherapy and Microsclerotherapy (non-mover)</li>
 <li>Micropigmentation (Semi Permanent Make-Up) (up 1 place)</li>
 <li>Medical Skin Needling (down 1 place)</li>
 <li>Cellulite Treatment (Mechanical Massage) (up 2 places)</li>
 <li>Mesotherapy (down 1 place)</li>
 <li>Radiofrequency For Facial Rejuvenation (down 1 place)</li>
</ol>
The top fifteen most popular searches by treatment or procedure was the same as in 2013 and 2014 with no new entrants or drop-outs, however there were some changes in the positions of some searches. 
Yet again, surgical procedures are absent from the top fifteen most popular clinic searches by treatment, when compared to previous years, highlighting a continued move away from more invasive, surgical treatment options. 
The top fifteen most popular clinic searches by product during 2015 were as follows:
<ol>
 <li>Botox ® (non-mover)</li>
 <li>Juvéderm ® ULTRA (non-mover)</li>
 <li>Restylane ® (Perlane, Lip Volume & SubQ) (non-mover)</li>
 <li>Juvéderm ® VOLUMA (up 1 place)</li>
 <li>Sculptra ® (up 2 places)</li>
 <li>Restylane ® Skinboosters (Vital & Lip Refresh) (down 2 places)</li>
 <li>Radiesse ™ (up 1 place)</li>
 <li>Genuine Dermaroller™ (down 2 places)</li>
 <li>Azzalure ® (non-mover)</li>
 <li>Dysport ® (up 2 places)</li>
 <li>Teosyal ® (down 1 place)</li>
 <li>Obagi Blue Peel (down 1 place)</li>
 <li>Vistabel ® (non-mover)</li>
 <li>Belotero ® (non-mover)</li>
 <li>Bocouture ® (non-mover)</li>
</ol>

All our top level statistics (site visitors and site searches) show that there are a significant number of people visiting The Consulting Room™ seriously looking for information with an intention to actually visit a clinic for treatment.

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