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<h3>Cosmetic rates of inflation: male, female breast ops on the rise </h3>
<p>London, UK – 26 January 2009 – The British Association of Aesthetic Plastic Surgeons (<a style="color: #663399" href="http://www.baaps.org.uk">www.baaps.org.uk</a>), the not-for-profit organisation established for the advancement of education and practice of Aesthetic Plastic Surgery for public benefit, today announced the results of their annual audit for 2008. The number of surgical procedures this year exceeds 34,100 - more than triple the amount since 2003, when 10,700 were performed. Some of the most impressive increases this year have been recorded in breast augmentation and tummy tucks (both up by 30%) and male breast reduction, which increased by a staggering 44%. The nation’s brows are also on the up as male brow lifts rise by 60%.</p>
<p><strong>Highlights:</strong></p>
<ul>
     <li>
     <div align="left"><strong>34,187</strong> surgical procedures were carried out by BAAPS members in 2008, over a <strong>5%</strong> increase from 2007, when <strong>32,453</strong> were performed </div>
     </li>
     <li>
     <div align="left">Breast augmentation was once again the most popular procedure for women with <strong>8,439</strong> performed (up<strong> 30%</strong> from 2007) this year</div>
     </li>
     <li>
     <div align="left">Women had <strong>31,183</strong> procedures in 2008, up from 29,572 (an increase of over 5%)</div>
     </li>
     <li>
     <div align="left">Abdominoplasty (tummy tucks) also had a striking increase for both men and women with 3,638 procedures carried out, a rise of <strong>30%</strong> from 2007, when only 2,799 were performed. </div>
     </li>
     <li>
     <div align="left">The majority of cosmetic surgery is still carried out on women (<strong>91%</strong>), while male surgery increased by over 4% with 3,004 surgical procedures carried out (2,881 in 2007)</div>
     </li>
     <li>
     <div align="left">Male breast reduction moved into the top five procedures for men (taking over from facelifts as the 5th most popular) increasing by a staggering<strong> 44%</strong> with <strong>323</strong> procedures this year (<strong>Only 22</strong> were performed in 2003 – an increase of well over 1000%!) </div>
     </li>
     <li>
     <div align="left">Rhinoplasty continued to be the top procedure for men, with <strong>698</strong> undertaken by BAAPS members (without much of a change from 2007) but by far the most impressive percentage rise was in the number of male brow lift procedures, which went up by <strong>60%  </strong></div>
     </li>
     <li>
     <div align="left">Otoplasty (ear correction) increased by 23% with 1,260 procedures (up from 1,024 last year) carried out on both men and women.</div>
     </li>
</ul>
<p align="left">According to Mr. Nigel Mercer, consultant plastic surgeon and President of the BAAPS;</p>
<p align="left"><em>“These figures indicate that despite the beginnings of a financial downturn last year, the public’s interest in aesthetic surgery remained strong, especially in regards to specific procedures.  Wide media coverage has helped to educate the public about the latest advances and choices available, and we are encouraged by the fact that more people are doing their research carefully and choosing reputable providers. In the current climate it is even more important that patients seeking cosmetic surgical procedures do not make decisions based on price."</em></p>
<p align="left"><strong>The figures in full:</strong></p>
<palign="left">A total of <strong>34,187</strong> procedures were carried out in 2008 by BAAPS members in their private practices, compared to 32,453 in 2007. The 2008 results indicate that surgical numbers continue to grow, with a <strong>5.4%</strong> rise over the previous year. </p>
<p align="left">The <strong>top</strong> surgical procedures for men & women in 2008 were, in order of popularity:</p>
<ul>
     <li>
     <div align="left">Breast augmentation:                 8,449 – up 30% from last year </div>
     </li>
     <li>
     <div align="left">Blepharoplasty (eyelid surgery):  5,130 – down 10% </div>
     </li>
     <li>
     <div align="left">Face/Neck Lift:                         4,547 – up 1.7% </div>
     </li>
     <li>
     <div align="left">Breast Reduction:                      3,845 – up 13% </div>
     </li>
     <li>
     <div align="left">Abdominoplasty:                        3,638 – up 30% </div>
     </li>
     <li>
     <div align="left">Liposuction:                               3,249 – down 29% </div>
     </li>
     <li>
     <div align="left">Rhinoplasty:                              3,065 – up 1.5%  </div>
     </li>
     <li>
     <div align="left">Otoplasty (ear correction):         1,260 – up 23% </div>
     </li>
     <li>
     <div align="left">Brow lifts                                  1,004 – up 4% </div>
     </li>
</ul>
<p align="left"><strong>Women</strong> had 91% of all cosmetic procedures in 2008 (31,183, up from 29,572 in 2007). The top five surgical procedures for women in 2008 were: breast augmentation (8,439), blepharoplasty or eyelid surgery (4,520 – down 12% on last year), face/neck lift (4,355, a rise of 2.8%), abdominoplasty or tummy tucks (3,526 – up an impressive 30.5%), and breast reduction (3,522, an increase of 11%).</p>
<p="left"><strong>Men</strong> had 3,004 cosmetic procedures in 2008 (up from 2,881 in 2007).  The top five surgical procedures for men in 2008 were: rhinoplasty (698, down by 2.5%), eyelid surgery or blepharoplasty (610, an increase of 9%), ear correction or otoplasty (508, a staggering increase of 21.5%), liposuction (479, a decrease of 18%) and male breast reduction (323, an impressive rise of 44%).</p>
<p>According to Mr. Rajiv Grover, consultant plastic surgeon and BAAPS Secretary responsible for the UK national audit of cosmetic surgery; </p>
<p><em>“This year we have recorded a dramatic rise in a number of procedures such as male breast reduction and brow lifts. This may be due to heightened media attention, which has allowed men to realise the positive outcomes that can be achieved. It is also the first year since records began that we have seen a fall in liposuction and eyelid surgery, which may be due to the great number of non-surgical alternatives now available for those areas.”</em></p>
<p> According to consultant plastic surgeon and past President of BAAPS Douglas McGeorge;</p>
<p><em> “Those considering an aesthetic surgery should always be aware that no procedure is without risk.  When performed under the right circumstances, cosmetic surgery can have a positive psychological impact and improve quality of life.”</em></p>
<hr/>
<p align="left">The BAAPS (<a href="http://www.baaps.org.uk/" target="_blank">www.baaps.org.uk</a><, based at the Royal College of Surgeons, is a not-for-profit organisation, established for the advancement of education and practice of Aesthetic Plastic Surgery for public benefit. Members undergo thorough background screening before they can join. Information about specific procedures and surgeons’ contact details can be found on the web site, or by contacting their advice line at 020 7405 2234. Further materials can be posted to members of the public seeking specialised information.</p>
<p align="left"><em>SOURCE:</em> <a href="http://www.baaps.org.uk/" target="_blank">BAAPS</a></p>

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