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Yes, you did read that correctly.
One U.S. clinic, in California (where else!), has tapped into the global phenomenon of selling off unwanted gold for cash by offering a unique service to its patients whereby they can trade their unwanted or broken gold, silver or platinum jewellery in exchange for cash towards beauty treatments, including the wrinkle busting drug Botox®.
DermFx whose clinics are based in Sunset and Redondo Beach, Los Angeles is offering this deal for 2 days only at the end of August.
Erin Alonso, their lead nurse practitioner said in a press release: “After hearing about Cash for Gold Home Parties and realising how much old, broken gold I had myself, I thought this would be a great idea in these hard economic times for our patients to be able to turn their unwanted gold into cash and procedures."
So will it catch on here?
With credit still hard to come by, high inflation and talk of a ‘double dip’ recession, could this really be a viable solution to offer your clients who are desperate to stay ‘young’ no matter what the personal cost?
Somehow I think not, although the cynical observer would argue that it’d be the cosmetic dentists amongst us who’d be running off to the bullion dealers... “I’ll just swap your gold fillings and you can have a bit of filler madam”!
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