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I stumbled across this U.S. advert on the Internet today advertising Special Offers on <a href="http://www.consultingroom.com/treatments/botox" target="_blank" rel="nofollow" title="Botox Information and FAQ">Botox®</a> and <a href="http://www.consultingroom.com/treatments/dermal-filler-injections" target="_blank" rel="nofollow" title="Dermal Fillers Information">Dermal Fillers</a> for Valentine's Day. 
 
<img border="0" alt="" src="http://www.consultingroom.com/uploads/Image_Directory/Blog%20Images/Botox-for-valentines-day.jpg" width="400" height="540" />
 
In the UK this advert would be frowned upon for two reasons:
<ol>
 <li>Although not illegal, promotion of certain cosmetic treatments performed by medical professionals using time limited offers linked to discounts or other incentives is deemed by some sections of the cosmetic industry to be an inappropriate form of marketing.</li>
 <li>In the UK, it is illegal to specifically advertise Botox® (or any other brand of botulinum toxin) on the web, or in magazines, local papers etc. as botulinum toxin is categorised as a prescription only medicine and it is currently illegal for a clinic to advertise any prescription medicines directly to the general public. This is not the case for most other cosmetic injectable treatments such as dermal fillers (e.g., <a href="http://www.consultingroom.com/treatments/restylane-perlane-subq-lipp" target="_blank" rel="nofollow" title="Restylane Information and FAQ">Restylane</a> or <a href="http://www.consultingroom.com/treatments/juvederm-ultra" target="_blank" rel="nofollow" title="Juvéderm Information and FAQ">Juvéderm</a>) which are currently classified as medical devices and not prescription medicines. </li>
</ol>
 
Many consumers (and indeed some clinics offering <a href="http://www.consultingroom.com/treatments/botulinum-toxin" target="_blank" rel="nofollow" title="Botulinum Toxin Information">botulinum toxin</a> injections) are unaware of this fact and the UK advertising authorities and the MHRA (Medicines and Healthcare products Regulatory Agency) who are trying to police the promotion of botulinum toxin are, in our view, fighting a losing battle. Just type Botox into a search engine and see how many websites use the word!
 
Even clinics aware of advertising regulations, who may use the words wrinkle relaxing, or wrinkle reducing injections in offline print adverts may still try and use the word Botox on their website as this is what consumers will search for on the web, and unless the word is mentioned somewhere in the clinic's website, it usually won't be found in natural search engine results.

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Order	Change	Type - Title	Update
1	↑ ↓	Text Block-Botox for valentines day	EDIT
2	↑ ↓	Text Block-ConsultingRoom FAQs	EDIT

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