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Integrity
Upholding a sense of professional integrity is critical when working in the aesthetics industry.
Integrity forms the foundation of our industry and underpins everything we do.
It’s what helps us to offer the highest standards of clinical excellence and garners that all-important relationship of practitioner-patient trust.
A great example of the act of integrity within our industry is: knowing when to say ‘no’. There will inevitably be occasions when a patient wants a certain procedure or treatment that you as a doctor will know is completely unsuitable for them and will have to refuse.
Although you have acted correctly and with professional integrity, knowing it is the right decision for them, you then have a patient left disappointed that their desired aesthetic outcome may not be fulfilled in the way that they had initially hoped. This is sometimes difficult to manage, but by using effective communication skills and education tools, it can be achieved so that both practitioner integrity and the patient’s sense of empowerment over their treatment journey remains intact
It is my hope that there is a continued and long-lasting commitment to the empowerment of all women in our industry; and that from practitioner to patient we are as pioneering in empowering each other as we are in developing the latest technological advancements in our industry.

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Edit Celebrating woman's contributions for International women's day