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In recent months the use of vitamin B12 injections have been featured in the popular press: “The 60p injection that can boost your flagging energy” “How to get a bikini body like Lea Michele: The Glee star's weight loss secrets revealed”; where Madonna, Katy Perry and Justin Timberlake have also admitted regularly having the vitamin boost and where injections are said to aid weight loss because they increase energy levels and boost the metabolism.
Also, a bizarre video was posted online and featured in the daily mail where the Australian “supermodel” Mandy Kerr is seen administering a vitamin B12 injection to a celebrity photographer.