Cuckoo Admin v2

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They considered, however, that the title 'Dr' before a practitioner's name should not be used in adverts unless the practitioner held a general medical qualification, a relevant PhD or doctorate (of sufficient length and intensity) or unless the similarities and differences between the practitioner's qualifications and medical qualifications were explained in detail in the advert.
They noted from the list of qualifications included in the website that the practitioner was not medically qualified and did not hold a relevant PhD or doctorate qualification. They also considered that the website did not explain the differences between the practitioner's qualifications and medical qualifications. They therefore concluded that the use of "Dr" in the ad was likely to mislead, and the claim must not appear again in its current form.
It would seem that John Stowell is perhaps unfortunate that someone keeps pointing out his ‘offences’ to the ASA when all around him are busy doing the same. But, if you’re a dentist, it would seem that you must tread very carefully when referring to yourself using the title ‘Dr.’ both in advertisements and on your own website if you want to avoid the knock on the door from the ASA.
We’d love to hear your thoughts. Is the ASA outdated or misguided in its thinking? Would the public really be misled by a dentist calling himself Dr. Smith, for example? Or are they correct and dentists should not be permitted to refer to themselves as doctors when they are not medical doctors?

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Edit the title 'Dr' before a practitioner's name should not be used in adverts