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Edit The ASA upheld the complaint
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<p>The ASA upheld the complaint and noted that they understood that the honorary title 'Dr' was widely used by dentists.</p> <p>They noted that the claims featured in the "Qualifications" section of the website and stated that the practitioner was a "Registered Specialist in Surgical Dentistry and Oral Surgery".</p> <p>They understood that, since 1995, the GDC had allowed dentists to use 'Dr' as a courtesy title, providing they did not otherwise imply that they were qualified to carry out medical procedures.</p>
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