Edit Dentist allowed to call themselves doctor

<p>Yet they do note that; “<em>Dentists who choose to use the title must ensure that it is <strong>not used in a way which could mislead the public, for example by giving the impression that the dentist is a registered medical practitioner if they are not</strong>.</em>” And it is this final point that is being upheld by the Advertising Standards Authority (ASA) when complaints are raised in connection with adverts for dentists and their services which refer to the practitioner using the doctor title.</p> <p>The ASA was again investigating John Stowell and Woodvale Clinic for the very same transgression with a recent adjudication published in December 2012, detailed as follows.</p> <p>Claims on www.woodvaleclinic.com stated: "Welcome to the Woodvale Clinic Dr John W. Stowell L.D.S R.C.S. (Eng) B.D.S F.D.S R.C.S (Edin) G.D.C. Registered Specialist in Oral Surgery".</p> <p><strong>The complainant challenged whether the use of the term "Dr" was misleading because it implied that the practitioner, a dentist, held a general medical qualification.</strong></p> <p>Woodvale Clinic said the honorary title 'Dr', which is featured on the website, was also used by most of the 39,700 dentists in the UK.</p>

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