Edit The Dangerous Myths Driving UK SPF Behaviour

<div><strong>Kimberley Medd, Clinic Lead at Face the Future, warns,</strong> <em>"UVA rays don’t care if it’s cloudy, winter, or if you’re sitting by a window. Every day without proper SPF is cumulative damage - it accelerates ageing and raises your skin cancer risk. Millions of Brits are leaving themselves completely unprotected."</em></div> <div> </div> <div><strong>The Dangerous Myths Driving UK SPF Behaviour</strong></div> <ul> <li>37% believe UK weather negates SPF – a myth putting skin at risk year-round</li> <li>Nearly 1 in 2 under-protect on cloudy days, using SPF 25 or lower</li> <li>1 in 3 only put SPF on their face, leaving neck, chest, hands and arms exposed</li> <li>Ingredient fears and ‘clean beauty’ myths stop 1 in 8 Brits from wearing SPF at all</li> </ul> <div> </div> <div><strong>Julia Barcoe Thompson, Face The Future Co-Owner & Director, says:</strong> "<em>Our 2026 survey shows awareness isn’t enough. People know SPF matters, yet most still skip it or rely on makeup. We’re here to fix that — and removing VAT is a simple, powerful way to make protection a no-brainer every single day."</em></div> <div> </div> <div>It’s time to stop treating SPF like a seasonal luxury. Daily protection is non-negotiable.</div>

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